Заголовок | The World’s Shortest Test Drive |
Агентство | David&Goliath |
Кампания | The World’s Shortest Test Drive |
Рекламодатель | Kia Motors |
Бренд | Kia Sorento |
Дата первой трансляции/Публикации | 2019 / 10 |
Бизнес сектор | Полный привод, SUV (полноприводной внедорожник) |
философия | How many features of the 2019 Sorento can you showcase in just over 300 feet? The answer lies in the latest spot by Kia Motors America (KMA) which demonstrates 17 features on a 335-foot straightaway in 22-seconds flat, making it the shortest test drive ever. In the spot, titled “The World’s Shortest Test Drive,” KMA leverages the ever-dwindling attention spans of consumers by turning the typical test drive on its head and challenging the usual car features ad by literally packing the most innovative and desired features into it. Because life’s too short for boring test drives. The latest creative entry to bear Kia’s new brand positioning Give It Everything, “The World’s Shortest Test Drive,” illustrates how Kia gives it everything by putting the Sorento through its paces, showcasing many available features. |
Тип медиа | Телевидение |
Длина | |
Founder / Chairman | David Angelo |
Президент | Yumi Prentice |
Исполнительный креативный директор | Mark Koelfgen |
Group Creative Director/Art Director | John O'Hea |
Group Creative Director/Copywriter | Steve Clarke |
Копирайтер | Caleb Nyberg |
Арт-директор | Peter Watson |
Managing Director of Broadcast Production | Paul Albanese |
Business Affairs Director | Natasha Royzina |
Associate Business Affairs Manager | Amy Santana |
Communication Planner | Natalie Gomez |
Associate Director of Project Management | Genie Lara |
Менеджер проекта | Paul Stephens |
Creative Resource Manager | Nina Pena |
Управляющий директор | Jeff Moohr |
Директор рабочей группы клиента | Jay Mattingly |
Management Supervisor | Kylie Lemasters |
Account Executive Assistant | Salim Collins |
Account Coordinator | Nick Janner |
Менеджер по информации о продукции | Mark McNaul |
Managing Director, Integrated Production | Peter Bassett |
Исполнительный продюсер цифрового формата | Justine Kleeman |
Продюсер цифрового формата | Genevieve Shah |
Management Supervisor, Digital | Sarah Masket |
Digital Account Executive | Gabriella Mourad |
Продакшн Студия | Spinach LA |
Директор | Julian Smith |
Managing Director/Executive Producer | Adam Bright |
Исполнительный продюсер | Jonathan Carpio |
Продюсер | Stan Sawicki |
Оператор-постановщик | Julian Smith |
Редактор | Adam Bright |
Editorial Executive Producer | Jonathan Carpio |