Заголовок | The mural |
Заголовок (оригинальный язык) | La fresque (en) |
Brief | The Fondation De France's new film highlights the interdependence of various causes: job insecurity, employment, inequality, migration, ecological transition... the major challenges facing our society are increasingly intertwined, and we can't solve some of them without solving others. This is what the animated film by Margherita Premuroso (Jungler) is all about. It shows in a human, touching and poetic way that we can't act on just one of these causes without acting on all of them. |
Агентство |
Altmann+Partners
|
Кампания |
The mural
|
Рекламодатель |
Fondation de France
|
Бренд |
Fondation de France
|
Дата первой трансляции/Публикации |
2022 / 5
|
Бизнес сектор | Институциональные/общественного интереса/некоммерческие организации
|
История | In a solidarity sector fragmented by increasingly competitive specialists and active in communication, the Fondation de France wanted to stand out and differentiate itself. The campaign highlights its positioning and its unique promise in this area: a multi-specialist that enables those who choose it to give maximum impact to their desire to act. This positioning is a strength in an increasingly complex world, where we have become aware, through Covid, that everything is interconnected and that challenges are multi-factorial: an environmental crisis can become a health crisis, a health crisis can become an economic or social crisis... |
Тип медиа |
Телевидение и кино
|
Производство аудиофонограмм |
Capitaine Plouf
|
Директор по коммуникациям |
Sabine Lenglet
|
Креативный директор |
Olivier Altmann
|
Копирайтер |
Emmanuel de Dieuleveult
|
Делопроизводитель |
Hugo Senneville
|
Руководитель производства |
Géraldine Fau
|
Директор |
Alban Coret
|
Продакшн Студия |
Blue Paris
|
PR-менеджер |
Camille Sévin
|
Арт-директор |
Fabien Nuñez
|
Фотограф |
Ronan Mérot
|