Дизайнер at Colossale

Simplii Financial - "Start Your Engines "

Broken Heart Love Affair

Broken Heart Love Affair Toronto, Canada

4288

Бренд: Simplii Financial
Страна: Canada

Рекламодатель: CIBC

Заголовок	Start Your Engines
Агентство	Broken Heart Love Affair
Кампания	Bank on the Now
Рекламодатель	CIBC
Бренд	Simplii Financial
Дата первой трансляции/Публикации	2023 / 6
Бизнес сектор	Банковские и финансовые услуги, инвестиции, биржевые маклеры
Слоган	START YOUR ENGINES
философия	Simplii Financial launches Bank on the Now platform to help clients to seize the moment Created by Broken Heart Love Affair, the fresh approach demonstrates the contrast between the digital bank and its peers Simplii Financial, one of Canada’s leading digital banks, unveiled a new brand platform and modern look with the goal of helping Canadians Bank on the Now. The refresh is part of a multi-year initiative to build on the bank’s ambition to be a leader in direct banking. The branding, developed by Broken Heart Love Affair, introduces a new logo, a vibrant magenta and neon green, and black colour palette, editorial-style images in black and white that capture raw and candid moments, as well as three dots borrowed from the ‘i’s in Simplii. The campaign is anchored by a 60-second digital and social ad, programmatic and display ads, and out of home advertising. The black and white spot features human moments in near-suspended animation that precedes action–highlighting that we exist, change, and create in the now, resolving in the tagline Start Your Engines. In one scenario, a man is shown pulling back on what audiences eventually realize is a huge slingshot strung between a pair of trees. While the slingshot itself is never shown, we see the man straining to pull it backward, his bare feet digging into the ground below, the trees audibly creaking as they are bent down by his actions. In another scenario a greyhound sits inside an elevator, eager to bolt as soon as the doors open. In another, a young woman is shown standing outside and viewers see her feet beginning to smoke, accompanied by the sound of squealing tires. Another spot shows a man winding up to deliver what is shaping up to be a monumental kick to the rear of a colleague. Each spot ends just as all of that latent energy is about to be released, abruptly transitioning from the black and white imagery to the bright visuals of the revamped Simplii Financial logo, accompanied by the all-caps message “START YOUR ENGINES.”
Тип медиа	Digital
Длина	60 seconds
Менеджер по рекламе	Tammy Sadinsky
Менеджер по рекламе	Christy Clem
Менеджер по рекламе	Ibad Abasi
Менеджер по рекламе	Maria Albi
Менеджер по рекламе	Amba Ramgoolam
Главный креативный директор	Carlos Moreno
Директор по стратегии	Jay Chaney
SVP Strategy	Kristy Pleckaitis
Креативный директор	Jordan Hamer
Creative Director/ art director	Spencer Ryan
Арт-директор	Fabio Siqueira
Копирайтер	Jordan Hamer
Копирайтер	Frank Megna
Дизайнер	Rasna Jaswal
Дизайнер	Mark Neil Balson
VP Client Success	Ravi Singh
Директор рабочей группы клиента	Carlos Game
Руководитель группы по связям с рекламодателями	Alexandra Kotschorek
Руководитель группы по связям с рекламодателями	Vipandeep Singh
Account Coordinator	Sweetha Mahendran
SVP, Executive Producer	Erica Metcalfe
Junior Producer	Olivia Cousineau
Продакшн Студия	Colossale
Директор	Jodeb
Исполнительный продюсер	Vlad Cojocaru
Оператор-постановщик	Alexandre Nour Desjardins
Продюсер	Samuel Caron
Художник-постановщик	Susan Macquarrie
Костюмы / Стилист	Amanda van der Siebes
Управляющий производством	Nicolas Derube
Кастинг	Ginette D’Amico Casting
Casting Director	Ginette D’Amico
Редакционная компания	Saints Editorial
Executive Post Producer	Michelle Rich
Редактор	Mark Paiva
Заместитель редактора	Nick Coleman
Покраска	The Vanity
Художник по видеоэффектам	Sean Cochrane
Колорист	Andrew Exworth
Executive Producer Color	Stephanie Pennington
Продюсер по цвету	Katie Methot
Audio House	Berkeley
Music Composer / Audio Director	Jared Kuemper
Исполнительный продюсер	Tyna Maerzke
Sound Design and Mix	Jared Kuemper
Медиа-агентство	MediaCom Canada
PR-агентство	Pomp and Circumstance
Multicultural Agency	Barrett & Welsh
CRM	Performance Art