Заголовок | Fuel House Episode 1 - Dallas Fuel |
Агентство | David&Goliath |
Кампания | Fuel House |
Рекламодатель | Jack in the Box |
Бренд | Jack in the Box |
Дата первой трансляции/Публикации | 2019 / 4 |
Бизнес сектор | Розничная торговля, дистрибуция и рестораны |
философия | For the second year in a row, Jack in the Box maintains its presence in the rapidly growing esports industry as the primary sponsor of Dallas Fuel, Team Envy’s official Overwatch League esports team. To leverage the burger chain’s position as a sponsor and provide fans with behind-the-scenes access to their favorite players, David&Goliath created “Fuel House,” a six-part animated web series. Each episode features specific themes related to the Dallas Fuel team, gaming and pop culture, that provide layers of relatability and entertainment. For example, one episode sees the players plan an overly ambitious festival on a remote island doomed for failure, another sees them discussing their movie-like superpower ability, while a third features a robot that rises up against its human creators, reminiscent of the omnic crisis from Overwatch. Knowing the one thing that esports fans want most is access to pro players, their heroes, David&Goliath made the first four episodes center around a specific players from Dallas Fuel. New episodes drop each Sunday on multiple digital and social platforms like Gamespot, Reddit and XBOX. It was also timed to coincide with a major event hosted by Dallas Fuel on April 26-27. This event was the first Overwatch League stage held outside of its traditional home in Burbank, California. Jack in the Box brought Fuel House to the event with an interactive experience for fans. The integrated campaign includes digital and experiential, social and .com, endemic and non-endemic elements to create a season-long program that meets millennial gaming fans where they are. |
Тип медиа | Веб-фильм |
Длина | |
Founder & Chairman | David Angelo |
Главный креативный директор | Bobby Pearce |
Исполнительный креативный директор | Steve Yee |
CD/ Art Director | Sheldon Melvin |
CD / Copywriter | Matt Kappler |
Арт-директор | Anna Andreen |
Копирайтер | Eddie Klein |
Account Director | Richard Henderson |
Руководитель группы по связям с рекламодателями | Petra Pinsani |
Strategist | Janet Shih |
Менеджер проекта | Amy Chiang |
Director of Broadcast Production | Paul Albanese |
Agency Executive Producer | Kara Pierce |
Agency Senior Producer | Jane Krull |
Исполнительный креативный директор | Terry Lee |
Creative Director | Dane Macbeth |
Executive Producer | Josh Libitsky |
Руководитель производства | Liz Catullo |
Директор по развитию бизнеса | Anne Pendola |
Producer | Addie Stevenson |
Animation Director | Jake Portman |
Designers | Roger LA |
Animators | Roger LA |
Storyboard Artists | Roger LA |