Заголовок | Vertically Blind |
Агентство | BBR Saatchi & Saatchi |
Кампания | Vertically Blind |
Рекламодатель | Ford Motor Company |
Бренд | Ford Edge BLIS |
Дата первой трансляции/Публикации | 2016 / 11 |
Бизнес сектор | Автотранспорт |
История | To promote the Ford Edge's innovative BLind Spot Information System, Baumann Ber Rivnay / Saatchi & Saatchi Israel is leveraging the growing popularity of the vertical video format on Facebook to launch a mobile commercial that creatively uses the two standard black bars that appear in regular horizontal ads. When playing the video, the black bars which initially cover portions of road drivers would not see unless they had BLISS, fall away to reveal how the car's advanced system would capture them. |
Тип медиа | Мобильная реклама |
Длина | |
Главный исполнительный директор (CEO) | Yossi Lubaton |
Главный креативный директор | Jonathan Lang |
Креативный директор | Eran Nir |
Директор цифрового формата | Idan Kligerman |
Копирайтер | Shushu E. Spanier |
Арт-директор | Aia Kujnitzy Bechor |
Продакшн Студия | Tifferet Films |