| Заголовок | A Four-Word Death Sentence |
| Brief | In the last two decades, 1440 journalists have been murdered. To draw attention to this brutal reality and the important work of Reporters Without Border, we launched the print campaign Death Sentences. On the dates the journalists got murdered, we republished parts of articles by the journalists, and the sentences that got them killed. |
| Агентство |
Åkestam Holst /NoA
|
| Кампания |
Sentence
|
| Рекламодатель |
Reporters Without Borders
|
| Бренд |
Reporters Without Borders
|
| Дата первой трансляции/Публикации |
2022 / 2
|
| Бизнес сектор | Институциональные/общественного интереса/некоммерческие организации
|
| История | In the last two decades, 1440 journalists have been murdered. We launched the print campaign Death Sentences to draw attention to this brutal reality and the important work of Reporters Without Border. On the dates the journalists got murdered, we republished parts of the journalists’ articles and the sentences that got them killed.During the campaign period, the monthly donation went up by 380%.Press freedom is threatened in many parts of the world, with journalists facing censorship, harassment, and violence. Our mission was to make a campaign that recognizes the value of journalism and encourages people to take action by supporting Reporters Without Borders. |
| Тип медиа |
Печать
|
| Арт-директор |
Tiago Pinho
|
| Арт-директор |
Erik Nordenankar
|
| Копирайтер |
Joakim Estemar
|
| Копирайтер |
Petter Nylind
|
| Копирайтер |
Adam Reuterskiöld
|
| Креативный директор |
Joakim Khoury
|
| Директор рабочей группы клиента |
Jesper Ander
|
| Creative / Designer |
Sara Bellafesta
|
| Creative / Designer |
Kenna Magnusson
|
| Управляющий производством |
Caroline Sjöström
|
