BMW 1 SERIES - "FACE CITY"

Wunderman Thompson

Wunderman Thompson Boulogne Billancourt, France

10823

Бренд: BMW 1 SERIES
Страна: France

Рекламодатель: BMW

Заголовок	FACE CITY
Агентство	Wunderman Thompson
Кампания	FACE CITY
Рекламодатель	BMW
Бренд	BMW 1 SERIES
Дата первой трансляции/Публикации	2011 / 9
Бизнес сектор	Полный размер и автомобили класса люкс
Слоган	NEW BMW 1 SERIES. UNIQUE.
философия	To underline the communication campaign around the launch of the new BMW 1 Series, JWT Paris has conceived a daring viral device that sets the internet user in a unique world, and at is image, in resonance with the 3 lines of the new BMW 1 Series designed to suit all personalities. Based on the “New BMW 1 Series. Unique” signature, Face City offers internet users the possibility to drive in a world full of visual and audio personal references. By uploading his photo, chosen from a facebook profile or taken from a webcam, the internet user dives immediately into the Face City adventure: guided by the new BMW 1 Series and to the rhythm of his own music, automatically selected according to the musical tastes published on the facebook profile, a new city with familiar lines comes out of the ground… The car minds between the streets before rising above the clouds in order to reveal to the internet user, like a satellite picture would, a city built to his facial features. Once revealed, this unique city can be explored indefinitely with the mouse, by zooming back and forth on the map.
Тип медиа	Веб-сайт
Послепроизводственный этап	Circus
Делопроизводитель	Axel Grollemund
Делопроизводитель	Marie Guillemin
Директор рабочей группы клиента	Camille Constantin
Специалист по работе с заказчиками	Olivier Daban
Копирайтер	Thierry Brioul
Арт-директор	Laura Moreau
Арт-директор	Laurent Salles
Креативный директор	Tanneguy de Thé
Креативный директор	Guillaume Cartigny
Исполнительный креативный директор	Ghislain de Villoutreys
Интерактивная разработка	Make Me Pulse