| Заголовок | The Move-On Bag |
| Агентство |
Brilliant & Million
|
| Кампания |
Time to Move On
|
| Рекламодатель |
Tesco Lotus
|
| Бренд |
Tesco Lotus
|
| Дата первой трансляции/Публикации |
2019 / 12
|
| Бизнес сектор | Универсальные магазины, супермаркеты
|
| Слоган | It's will be ok without me |
| История | Most of people in Thailand have familiar to ask for the plastic bag when shopping at supermarket, Although it's just a little thing that they bought, they often asked for the bag as well. Tesco Lotus, one of the biggest retail brand in Thailand, aware of the environment issue nowadays. Tesco will not give the plastic bag for free of charge from January 1st, 2020 onwards. So we would like to provoke people to aware of this announcement. We know, most of Thai people care themselves the most. So we would like to talk to them directly instead of bring the ocean sealife issue to convince. We introduce 'The Move On Bag' "It's time to break-up and times to move on" - some of bag said. We would like to notice people with less of waste. We would not to print and produce more bag, so we use just 1 marker pen. Write on the bag with 'break up' or 'move on' message to the customers during December 26th - 31st. People who ask for plastic bag will get these bag and get our message. Simple but Remembrance. Take Care, Your past love, Plastic Bag. |
| философия | We introduce 'The Move On Bag' "It's time to break-up and times to move on" - some of bag said. We would like to notice people with less of waste. We would not to print and produce more bag, so we use just 1 marker pen. Write on the bag with 'break up' or 'move on' message to the customers during December 26th - 31st. People who ask for plastic bag will get these bag and get our message. Simple but Remembrance. |
| Проблема | Most of people in Thailand have familiar to ask for the plastic bag when shopping at supermarket, Although it's just a little thing that they bought, they often asked for the bag as well. Tesco Lotus, one of the biggest retail brand in Thailand, aware of the environment issue nowadays. Tesco will not give the plastic bag for free of charge from January 1st, 2020 onwards. So we would like to provoke people to aware of this announcement. We know, most of Thai people care themselves the most. So we would like to talk to them directly instead of bring the ocean sealife issue to convince. |
| Результат | Customer who has got this written bag has posted on their social and it's Twitter trend in Thailand on the day released. Free earn media & PR to notice people which just invested only few of Marker Pen. |
| Тип медиа |
Прямой ответ
|
| Главный креативный директор |
Sompat Trisadikun
|
| Исполнительный креативный директор |
Titipun Tubthong
|
| Креативный директор |
Kaiwan Teanngam
|
| Директор по стратегическому планированию |
Kanokporn Kulsri
|
| Руководитель проекта |
Phakpoom Surapongsanurak
|
| Главный исполнительный директор (CEO) |
Sorada Sonprasit
|
| Арт-директор |
Nutthawut Amkamsong
|
| Копирайтер |
Arjaree Mungbang
|
| Стратегический планировщик |
Natthapol Khowwisut
|
| Group Account Director |
Chanokporn Chotwannawiwat
|
| Специалист по работе с заказчиками |
Chutima Huabkhunthod
|
| Делопроизводитель |
Anuttara Pumpakdee
|
| Продюсер агентства |
Nutcha Keawnammittra
|
