Продюсер
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Flow Vfx
| Заголовок | A Beautiful Sight |
| Агентство | Grey Health |
| Кампания | A Beautiful Sight |
| Рекламодатель | Genetech |
| Бренд | VABYSMO |
| Дата первой трансляции/Публикации | 2024 / 5 |
| Бизнес сектор | Здоровье и фармацевтические изделия |
| История | Our mothers help shape our vision for the world. So, when their vision is at risk due to wet age-related macular degeneration, the leading cause of vision loss among older adults in the US, how we care for them means everything. This Mother’s Day, to celebrate our mothers, and the doctors with the distinct responsibility of protecting their vision, Genentech is releasing a short, animated film titled “A Beautiful Sight,” created by Grey Health. The film’s strong narrative juxtaposes a mother’s vision loss with her son’s steps to become a retina specialist. Using the first-person POV the film showcases how our vision is cared for, literally and metaphorically. "A Beautiful Sight was conceived with a grand vision: to redefine the standards of craft and storytelling within the realm of branded pharmaceutical advertising. Traditionally dominated by predictable lifestyle imagery and functional communication approaches, our aim is to elevate the narrative, emotion and visual experience to new heights," shared Bruno Rebelo, Executive Creative Director at Grey Health. |
| Тип медиа | Веб-фильм |
| Длина | |
| Global Chief Creative Officer | Gabriel Schmitt |
| Талант / Актер ... | Maru Sokolowski |
| Креативный директор группы | Guy Bricio |
| Креативный директор | Doug Flynn |
| Креативный директор | Luis Bacellar |
| Ассоциированный креативный директор | Sahar Sehgaal |
| Copy Supervisor | Zahra Mirza |
| Управляющий директор | GCI Health |
| Стратег | Abby Ness |
| Senior Producer | Jack Hogan |
| Директор | Guto Terni |
| Директор | Vinicius Costa |
| Арт-директор | Lucas Camargo |
| Исполнительный продюсер | Fernanda Curi |
| Продюсер | Vivi Torre |
| Concept Art | Lucas Camargo |
| Concept Art | Diego Barcellos |
| Анимация | Ewerton Farias |
| Анимация | Bruce Souza |
| Motion | Fabio Meira |
| Исполнительный креативный директор | Bruno Rebelo |
| Ассоциированный креативный директор | Casey Espinoza |
| Арт-администратор | Victor Burnett |
| Head of Account Management | Jon Carroll |
| Управление аккаунтом | Ore Rechany |
| Управление аккаунтом | Warren Wyatt |
| Руководитель группы по связям с рекламодателями | MaryBeth Gregoritch |
| Руководитель группы по связям с рекламодателями | Mario Picon |
| Стратегический директор | Sonia Gocevski |
| Director of Project Management | Jason Gaccione |
| Lead Project Manager | Melissa Fu |
| Lead Project Manager | Kristen Harris |
| Business Operations | Lauren Loeffel |
| Исполнительный продюсер | Jason Jasso |
| Музыкальный продюсер | Beliansh Assefa |
| Продюсер | Marcio Lovato |
| Линейный продюсер | Fernanda Fraiz |
| CGI | Heber Conde |
| CGI | Wallan Oliveira |
| Lead 3D Artist | Lucas Ribeiro |
| Lead 3D Artist | Ale Eschenbach |
| Tech Pipeline Director | Carlos Hallan |
| Storyboard | Guto Bicalho |
| Concept Art | Gustavo Ramos |
| Concept Art | Rodrigo Ico Alexandrino |
| Concept Art | Natalia Veras |
| Concept Art | Estevão Chromiec |
| Lead Researcher | Jenn Anconi |
| Consumer Director | Yumi Kurita |
| 3D Retoucher | Kawe de Sa |
| 3D Lead | Alex Liki |
| 3D Modeler | David Carvalho |
| 3D Modeler | Andressa Reigadas |
| 3D Modeler | Marcus Sidonio |
| 3D Modeler | Vinicius Costa |
| 3D Modeler | André Novais |
| 3D Modeler | Matheus Lima |
| 3D Modeler | Marcelo Nilo |
| 3D Modeler | Ricardo Viana |
| 3D Modeler | Guilherme Luis |
| 3D Modeler | Edu Souza |
| 3D Modeler | David Carvalho |
| 3D Modeler | Maycon Lopes |
| 3D Modeler | Ricardo Viana |
| 3D Modeler | Danilo Gerard |
| 3D Modeler | Leo Resende |
| Талант / Актер ... | Juliana Suade |
| Animation Director | Francisco Catão |
| Исполнительный креативный директор | Bruno Rebelo |
| Анимация | Henrique EDMX Montanari |
| Ассоциированный креативный директор | Casey Espinoza |
| Арт-администратор | Victor Burnett |
| Анимация | Camila Francisco |
| Анимация | Jonas Gabriel |
| Head of Account Management | Jon Carroll |
| Спецэффекты / видеоэффекты | José Mauro Lobão |
| Управление аккаунтом | Ore Rechany |
| Compositing | Flow Vfx |
| Руководитель группы по связям с рекламодателями | MaryBeth Gregoritch |
| Музыкальный продюсер | Reid MacKenzie |
| Руководитель группы по связям с рекламодателями | Mario Picon |
| Стратегический директор | Sonia Gocevski |
| Музыкальный продюсер | Katy Davidson |
| Director of Project Management | Jason Gaccione |
| Музыкальный продюсер | Nicole Wilson |
| Lead Project Manager | Melissa Fu |
| Lead Project Manager | Kristen Harris |
| Video Editor | Daniel Karan |
| Business Operations | Lauren Loeffel |
| Исполнительный продюсер | Jason Jasso |
| Линейный продюсер | Fernanda Fraiz |
| Tech Pipeline Director | Carlos Hallan |
| Storyboard | Guto Bicalho |
| Concept Art | Gustavo Ramos |
| Concept Art | Rodrigo Ico Alexandrino |
| Concept Art | Natalia Veras |
| Concept Art | Estevão Chromiec |
| Lead Researcher | Jenn Anconi |
| Consumer Director | Yumi Kurita |
| 3D Lead | Alex Liki |
| 3D Modeler | David Carvalho |
| 3D Modeler | Andressa Reigadas |
| 3D Modeler | Marcus Sidonio |
| 3D Modeler | André Novais |
| 3D Modeler | Matheus Lima |
| 3D Modeler | Marcelo Nilo |
| 3D Modeler | Ricardo Viana |
| 3D Modeler | Guilherme Luis |
| 3D Modeler | Edu Souza |
| 3D Modeler | David Carvalho |
| 3D Modeler | Ricardo Viana |
| 3D Modeler | Danilo Gerard |
| 3D Modeler | Leo Resende |
| Талант / Актер ... | Juliana Suade |
| Анимация | Henrique EDMX Montanari |
| Анимация | Camila Francisco |
| Анимация | Jonas Gabriel |
| Спецэффекты / видеоэффекты | José Mauro Lobão |
| Compositing | Flow Vfx |
| Музыкальный продюсер | Reid MacKenzie |
| Музыкальный продюсер | Nicole Wilson |
| Video Editor | Daniel Karan |
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