| Заголовок | COP26 |
| Агентство |
White Rabbit
|
| Кампания |
COP26
|
| Рекламодатель |
Oxfam
|
| Бренд |
Oxfam France
|
| Дата первой трансляции/Публикации |
2021 / 11
|
| Бизнес сектор | Окружающая среда и животные
|
| История | Cheeky, even provocative sentences using the figure of speech of double entendres focus the attention on the problem we face globally. Now is the time for action, now is the time to implement solutions. Now is the time for responsibility. The hashtag „PasTheClimatPasDeMandat – No climate, no mandate – is a direct message to all politicians who think only in "votes" and "mandates", while the issue is much bigger, than winning a presidential election. |
| философия | On the occasion of the Climate Change Conference (COP26) where leaders from all over the world will meet in Glasgow, Scotland, for a major international climate summit, White Rabbit Budapest is deploying its first campaign in France for Oxfam France to increase the pressure on political decision-makers. The NGO wishes to raise awareness about the subject, and increase pressure on the French government and politicians to take strong action against climate change. The campaign aims at reminding decision-makers that an ambitious response is more than necessary in the face of the climate crisis, and that their inaction in the fight against climate change has to be stopped. |
| Тип медиа |
Плакат
|
| Менеджер по рекламе |
Marion Cosperec
|
| Менеджер по рекламе |
Cécile Duflot
|
| Главный креативный директор |
Istvan Bracsok
|
| Главный креативный директор |
Levente Kovacs
|
| Копирайтер |
Pascal Fernandez
|
| Арт-директор |
Nicolas Moreau
|
| Арт-директор |
Augusto Lima
|
| Арт-директор |
Frederico Livi
|
| Директор по обслуживанию клиентов |
Levente Balint
|
