| Заголовок | Ransom Note |
| Агентство | CDM Princeton |
| Кампания | Ransom Note |
| Рекламодатель | SK Life Science |
| Бренд | SK Life Science |
| Posted | Август 2019 |
| Бизнес сектор | Информированность о болезнях, группы поддержки и ассоциации |
| История | Despite several new antiepileptic drugs entering the market over the past 2 decades, 1.8 million adults in the United States continue to be held captive by their seizures. To build awareness of the magnitude of uncontrolled epilepsy among healthcare professionals (HCPs), we personified the disease as C. Zure, a serial kidnapper holding all adults with uncontrolled epilepsy hostage. In keeping with the psyche of a madman, the journal ad was designed to resemble a ransom note. Taunting messages in cut letters pulled HCPs into the greater campaign experience by announcing new victims taken, emphasizing the ongoing prevalence of uncontrolled epilepsy. A trailer was also created to introduce HCPs to C. Zure and the bold messaging platform of the campaign. The jarring footage resembled a horror movie and was designed to disrupt HCP thinking and promote a more informed patient-physician dialogue. |
| Тип медиа | Печать |
| Креативный директор | Brittany Draper |
| Креативный директор | Gary Scheiner |
| Креативный директор | Debra Polkes |
| Арт-директор | Sean Downey |
Больше работы
СМОТРЕТЬ ВСЕRansom Note
- БРЕНД:
- SK Life Science
- АГЕНТСТВО:
- CDM Princeton