| Заголовок | The Micropedia of Microaggressions (120s) |
| Brief | The Micropedia is the world’s first encyclopedia of microaggressions. It’s a judgement-free online tool that provides easy-to-digest information where people can unlearn their unconscious bias and make immediate changes in their daily interactions with others. Modelled after other crowd-sourced wikis, entries are collected via user submissions. The entries span nine categories including 2SLGBTQ+, Age, Class-Based, Disability, Ethnicity, Gender, Race, Religion, and Indigenous. Each definition breaks down the harmful impact of the microaggression while resources and real-world examples from news, media, and pop culture help folks truly comprehend the depth of the issue. By raising self-awareness of these everyday interactions, The Micropedia will help create safer workplaces, schools, social settings and have lasting societal impact. |
| Агентство |
Zulu Alpha Kilo
|
| Кампания |
The Micropedia of Microaggressions
|
| Рекламодатель |
Black Business and Professional Association, et al.
|
| Бренд |
Black Business and Professional Association, et al.
|
| Posted | Ноябрь 2022 |
| Бизнес сектор | Институциональные/общественного интереса/некоммерческие организации
|
| История | Not all acts of bias are easy to see or identify. Some of them are so subtle, they’re only felt. Microaggressions are everyday, seemingly harmless comments and actions that have a significant impact on peoples’ physical and mental health. To help raise self-awareness around this issue, Canada’s largest Diversity, Equity and Inclusion organizations joined together to launch an online tool seeking to create real behaviour change. |
| Тип медиа |
Digital
|
| Аудио |
Pirate Toronto
|
| Главный креативный директор |
Zak Mroueh
|
| Исполнительный креативный директор |
Stephanie Yung
|
| Исполнительный креативный директор |
Christina Yu
|
| Арт-директор |
Andrea Por
|
| Копирайтер |
Christina Roche
|
| Дизайнер |
Zoe Kim
|
| Директор по дизайну |
Jeff Watkins
|
| UI / UX Designer |
Damian Simev
|
| Account Management Team |
Rob Feightner
|
| Account Management Team |
Karla Ramirez
|
| Account Management Team |
Micheal Braithwaite
|
| Группа планирования |
Spencer MacEachern
|
| Группа планирования |
Adrian Ver
|
| Группа планирования |
Patrick Henderson
|
| Группа планирования |
Sean Bell
|
| Веб-продюсер |
Kenneth Haz
|
| Audio Producer |
Rebecca Adams
|
| Production Director |
Ola Stodulska
|
| Studio Director |
James Graham
|
| Разработчик |
Jake Edwards
|
| Разработчик |
Kyle Collins
|
| Разработчик |
Ariana Emond
|
| Художник по производству |
Pavel Petriycki
|
| Художник по производству |
Mila Lukezich
|
| Художник по производству |
Cecilia Bernasch
|
| Продакшн Студия |
Zulubot
|
| Директор |
Barbara Shearer
|
| Продюсер |
Lauren Schell
|
| Продюсер |
Mitch Cappe
|
| Продюсер |
Adam Palmer
|
| Продюсер |
Jackie Pal
|
| Исполнительный продюсер |
Tom Evans
|
| Оператор-постановщик |
Greg Bennett
|
| Редакционная компания |
Zulubot
|
| Редактор |
Jessie Posthumus
|
| Редактор |
Felipe Chaparro
|
| Анимация |
Ashlee Mitchell
|
| Продюсер пост-производства |
Sarah Dayus
|
| Продюсер пост-производства |
Mariya Guzova
|
| Online Artist |
Felipe Chaparro
|
| Графики движения |
Mike Sevigny
|
| Спецэффекты / видеоэффекты |
Jay Baker
|
| Колорист |
Felipe Chaparro
|
| Executive Audio Producer |
Maggie Blouin Pearl
|
| Звукооператор |
Ian Boddy
|
| Audio Social |
Noah Mroueh
|