Исполнительный продюсер at Native Content

2023 Kia Telluride - "Legends of the Driveway"

David&Goliath

David&Goliath El Segundo, United States

11095

Бренд: 2023 Kia Telluride
Страна: United States

Рекламодатель: Kia Motors

Заголовок	Legends of the Driveway
Агентство	David&Goliath
Кампания	Legends of the Driveway
Рекламодатель	Kia Motors
Бренд	2023 Kia Telluride
Дата первой трансляции/Публикации	2022 / 10
Бизнес сектор	Автотранспорт
История	The driveway. Whether it was on your own home court or the neighborhood meeting spot where young ballers gather, shooting hoops in the driveway holds a collection of memories and lessons you can look back on for a lifetime. In the latest campaign for the 2023 Telluride SUV titled “Legends of the Driveway” by David&Goliath (D&G), Kia reminds us that the driveway is where the worlds of basketball and cars meet, representing the beginning of your legendary journey— whether in life or simply from the seat of your car. In celebration of their 16th Year partnership with the NBA, Kia reflects on the place basketball fans and players first fall in love with the game: the driveway. No matter who you are, where you come from, or how old you are, games on driveways are the character-building moments we can all relate to and it’s where we find the Kia Telluride X-Pro in all its legendary performance status. The tool with the capability we need to go live a memorable life. Every day, driveways in America are creating legends on and off the court and moments of a lifetime. In the :30 broadcast spot, which went live on October 18th just in time for the NBA season tip-off, the creative opens with a series of hoops from an assortment of different homes and driveways. “HORSE game winners with their eyes closed”, “dunks over yesterday’s newspaper” and “free throws from the crack of the concrete” are just some lines inspirationally voiced over scenes of ballers of all ages and fan bases, shooting hoops from their driveways. The spot closes with the tagline “Here’s to the Legends of the Driveway” as we see a young father and his two kids shoot their best shots. “Kia is more than a sponsor, they are part of the NBA,” said Ben Purcell, Chief Creative Officer at D&G. “As fans of the NBA, like their audience, they know where that first inspiration comes from— the driveway. We wanted to create a campaign that taps into the excitement and energy you felt as a kid playing some hoops after school which led to some legendary dreams for the future. To bring this to life, we worked with director Stuart McIntrye to send teams of documentarians across the country to capture driveways of all kinds. The beauty of this idea is that there’s a truth we can all relate to. We applaud Kia for seeing the power of the idea and enabling us to do it justice.”
Тип медиа	Digital
Длина	40 seconds
Founder and Creative Chairman	David Angelo
Главный креативный директор	Ben Purcell
Chief of Social Impact	Blake Winfree
Исполнительный креативный директор	Frauke Tiemann
CD/Art Director	Ben Sweitzer
CD/Copywriter	Sammy Glicker
ACD/Art Director	Israel Medeiros
ACD/Copywriter	Marcos Botelho
Head of Strategy	Melissa Cabral
Group Communications Strategy Director	Jeff Cannata
Директор стратегической группы	Bruno Cunha
Associate Strategy Director	Kelly Slater
Junior Strategist	Kelsey Hillner
Managing Director of Broadcast Production	Paul Albanese
Group Executive Producer	Christopher Coleman
Senior Producer	Jane Krull
Executive Art Producer	Cara Nieto
Managing Director, Integrated Production and Technology Services	Peter Bassett
Senior Digital Producer	Michael Van Pelt
Associate Digital Producer	Julia Minucci
Director of Business Affairs	Quynh-An Phan
Associate Business Affairs Manager	Kristina Van
Управляющий директор	Lisa Tanner
Директор рабочей группы клиента	Allison Draskovich
Директор рабочей группы клиента	Kylie Harmon
Management Supervisor	Jonathan Cleveland
Руководитель группы по связям с рекламодателями	Andrea Cadloni
Senior Account Executive	Ene Obeya
Ассистент исполнительного руководителя по учетной записи	Connor Heffernan
Director of Project Management	Amy Chiang
Менеджер проекта	David Sukal
Project Coordinator	Natalie Chaparyan
Менеджер по информации о продукции	Mark McNaul
Продакшн Студия	Somesuch
Директор	Stuart McIntyre
Co-Founder	Sally Campbell
Co-Founder	Tim Nash
Managing Director Executive Producer	Seth Wilson
Исполнительный продюсер	Bridgitte Pugh
Head of Production	Roger Zorovich
Продюсер	Kristin Porter
Editorial house	Spinach LA
Управляющий директор	Adam Bright
Исполнительный продюсер	Jonathan Carpio
Senior Post Producer	Cristy Torres
Редактор	Rami D’Aguiar
Заместитель редактора	Damian Standen
Редактор	Juan-Pablo Digenio
Заместитель редактора	Jared Deaver
Компания, которая занимается визуальными эффектами	KEVIN
Partner/Sr. Executive Producer	Sue Troyan
Partner/Executive Creative Director	Tim Davies
VFX Supervisor / 2D Lead	Gareth Parr
Senior VFX Producer	Jami Schakel
Координатор видеоэффектов	Connor Van der Linde
2D	Steve Gibbons
2D	Robert Murdock
2D	Dag Ivarsoy
Music Company	We Are Walker
Управляющий директор	Sara Matarazzo
Senior Executive Producer	Stephanie Pigott
Senior Producer	Danielle Soury
Sound Design	LA Studios
Sound Design	Margarita Mix
Sound Designer Mixer	Nathan Dubin
Executive Producers	Paula Arnett
Executive Producers	Whitney Morris