| Заголовок | Business Hotel |
| Агентство | Wieden + Kennedy |
| Кампания | Find Your Perfect Somewhere |
| Рекламодатель | Expedia, Inc. |
| Бренд | Hotels.com |
| Дата первой трансляции/Публикации | 2022 / 4 |
| Бизнес сектор | Онлайн-услуги в сфере путешествий и бронирования |
| философия | The new global campaign, dubbed “Find Your Perfect Somewhere,” redefines the brand as a matchmaker, not a directory. Matching travelers with the best accommodation for them is inherently what Hotels.com does and this new platform solidifies that as a connection point and purpose within the broader accommodation world. Each spot describes a hotel in the manner of an online dating profile or personal ad to emphasize that Hotels.com will match you with your very own perfect somewhere, no matter who you are, or what that is. “Hotels.com new creative platform was designed to convey the idea that what’s perfect for some might not necessarily be what’s perfect for you. And we’re here to make that perfect match happen,” said Hector Muelas, senior vice president of global creative at Expedia Group. “Just as every traveler is unique, every property has its own personality, too. Hotels are about both tangibles and intangibles -the details that make a stay perfect for you.” |
| Тип медиа | Digital |
| Длина | |
| Креативный директор | Devin Gillespie |
| Креативный директор | Becca Wadlinger |
| Copywriter / Art Director | Nick Stokes |
| Copywriter / Art Director | Nicole Blauw |
| Директор по дизайну | Karen Koch |
| Продюсер | Rafael Sanchez |
| Продюсер | Nani Weinberg |
| Исполнительный продюсер | Hayley Goggin |
| Менеджер по рекламе | Ariel Thweatt |
| Менеджер по рекламе | Audrey Huber |
| Менеджер по рекламе | Alex Fitch |
| Менеджер по рекламе | Vanessa Miller |
| Creative Operations Manager | Jordan Strang |
| Strategy Team | Ruby Robinson |
| Strategy Team | Katie Dyer |
| Strategy Team | Gabriel Marchi |
| Strategy Team | Henry Lambert |
| Group Media Director | Kelly Mueller |
| Коммерческие дела | Tristan Martin |
| Коммерческие дела | Matt Hughes |
| Коммерческие дела | Laura Caldwell |
| Traffic | Joe Chaath |
| Design Producer | Alicia Kuna |
| Studio Designer | Lindsay Johnson |
| Studio Designer | Allison Berg |
| Motion Producer | Cameron Blake |
| Motion Designer | Adam Sirkin |
| Редактор | Lisa Kadous |
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