| Заголовок | The World's First Comedy Show on WhatsApp |
| Brief | The brand teamed up with two of Germany’s best-known actors, Fahri Yardim and Christian Ulmen, known for their talent for improvisation. To target a young audience, WhatsApp was the chosen platform. But since it doesn't allow conventional advertising, the campaign became the world's first interactive comedy show on WhatsApp. In the story, Christian and Fahri fail to read the small print in their advertising contract – and are forced to try everything to avoid the promo jobs they're asked to do. |
| Агентство | DDB Group Germany |
| Кампания | The World's First Comedy Show on WhatsApp |
| Рекламодатель | Telekom Deutschland GmbH |
| Бренд | MagentaTV |
| Posted | Ноябрь 2019 |
| Бизнес сектор | Услуги телекоммуникации |
| История | MagentaTV is the latest TV-entertainment product by Deutsche Telekom, Germany's biggest telecom provider. It brings together the whole world of entertainment on an innovative interface and revolutionizes TV-watching in Germany. We tried to prove this with an entertainment format as revolutionary as MagentaTV. |
| Тип медиа | Брендированный контент |
| Главный креативный директор | Dennis May |
| Креативный управляющий директор | Fabian Roser |
| Исполнительный креативный директор | Karsten Ruddigkeit |
| Creative Director, Copywriter | Dennis Krumbe |
| Креативный директор | Mark Räke |
| Senior Art Director | Saskia Krug |
| Арт-директор | Dominique Winkel |
| Арт-директор | Clara Sanchez-Alonso |
| Копирайтер | Anna Rösch |
| Копирайтер | Moritz Franke |
| Продюсер агентства | Meike van Meegen |
| Executive Director Client Services | Katrin Spiegel |
| Group Account Director | Juliane Weber |
| Senior Account Manager | Arianna Giese |
| Директор социальных медиа | Finn Reddig |
| Senior Strategist | Philipp Machleidt |
| Dialog Author | Johann Buchholz |
| Фотограф | Jens Koch |
| Директор | Christian Ulmen |
| Талант / Актер ... | Christian Ulmen |
| Талант / Актер ... | Fahri Yardim |
| Медиа-агентство | Emetriq GmbH |
| Медиа-агентство | Mindshare |
| Продакшн Студия | Soup Films |
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