| Заголовок | Napalm Girl |
| Brief | May 3: World Press Freedom Day. Sweden's leading newspaper, Expressen, and the country's largest newspaper and magazine distributor, Pressbyrån, join forces to collaborate with photojournalists Nic Ut, Nilüfer Demir, Jeff Widener and Richard Drew. The resulting ads are published in the newspaper to highlight the importance of photojournalism. Because if important events are not captured for the rest of the world, it's as if they never happened. |
| Агентство |
Åkestam Holst /NoA
|
| Кампания |
Without the Whole Picture
|
| Рекламодатель |
Pressbyrån
|
| Бренд |
Pressbyrån Convenience store/Newspaper
|
| Posted | Ноябрь 2019 |
| Бизнес сектор | Газеты, журналы, книги
|
| История | Sweden´s leading newspaper, Expressen, and the largest distributor of papers and magazines, Pressbyrån, joined forces on World Press freedom day in a collaboration with the now world famous photographers Nic Ut, Nilüfer Demir, Jeff Widener and Richard Drew. On World Press Freedom Day the 3rd of May, these ads were published in the newspaper to highlight the importance of having a photographer in place at the right time, or the rest of the world will never know what happened. |
| Проблема | Pressbyrån is through their retail chain the largest distributer of newspaper and magazines in Sweden.Expressen is Sweden’s leading newspaper. |
| Тип медиа |
Печать
|
| Креативная команда |
Johan Landin
|
| Креативная команда |
Filip Laurent
|
| Креативная команда |
Erik Nordenankar
|
| Креативная команда |
Julia Sebesteny
|
| Специалист по работе с заказчиками |
Bella Lagerquist
|
| Client Director |
Jesper Ander
|
| Стратег |
Karl Wikström
|
| Creative designer |
Sara Bellafesta
|
| Графический дизайнер |
Jens Broman
|
| Менеджер по рекламе |
Pressbyrån
|
| Creative designer |
Kenna Magnusson
|
| Продакшн Студия |
BKRY
|
| Marketing Advertising |
Lennart Schultz
|
| Marketing Advertising |
Madeleine Berglund
|
| Marketing Advertising |
Amanda Mompalao de Piro
|
| Менеджер по рекламе |
Helena Kieffer
|
| Менеджер по рекламе |
Göran Forsberg
|
| Менеджер по рекламе |
Evelina Maltesson
|
| Менеджер по рекламе |
Emma Rosenbaum
|
| Менеджер по рекламе |
Johanna Holmberg
|
| Менеджер по рекламе |
Mattias Lundell
|
| Менеджер по рекламе |
Elin Fredriksson
|
| Менеджер по рекламе |
Magnus Alselind
|
| Президент |
Erik Halkjaer
|
| Head of Operations |
Anna Widmark
|
