Креативный директор
at
Sky Creative
| Заголовок | Hunt the White Creme Egg |
| Агентство | elvis |
| Кампания | Hunt the White Creme Egg |
| Рекламодатель | Mondelez International |
| Бренд | Creme Eggs |
| Posted | Июль 2020 |
| Бизнес сектор | Шоколад |
| философия | Cadbury Creme Egg’s audience is increasingly avoiding ads. So in 2019 it tackled this industry problem head on. In a first-of-its-kind collaboration with 12 other brands, Cadbury created the ultimate Easter Eggs by hiding its super-rare and super-sought after White Creme Eggs in other brands’ ads. Clues were seeded on social and once found, people uploaded a photo to an image-recognition-enabled mobile site to discover whether they’d found a white egg. This cross-platform, digital hunt turned other brands’ ads into Cadbury ads and then got the nation to stop skipping and start searching for them. |
| Тип медиа | Социальные медиа |
| Длина | |
| Исполнительный креативный директор | Neale Horrigan |
| Креативный директор | Rob Griffiths |
| Креативный директор | James Hudson |
| Стратегический директор | Camilla Yates |
| Управляющий партнер | Caroline Davison |
| Senior Account Manager | Claire Smith |
| Директор по дизайну | Chris Dorn |
| Дизайнер | Beth Stanbridge |
| Техническое руководство | Jason Garfield |
| Senior Motion Designer | Bene Tanser |
| Motion Designer | Joshua Rodrigues |
| Креативный продюсер | Alexander Warren |
| Бренд-менеджер | Aislinn Campbell |
| Artworker | Danny Kerley |
| Звукорежиссер | Michael Pachecho |
| Продюсер | Julia Methold |
| PR-агентство | Golin / Harris International |
| Медиа-агентство | Carat |
| Production Partner | Craft Films |
| Production Partner | EDC |
Больше работы
СМОТРЕТЬ ВСЕThe Greatest Show on Earth
- БРЕНД:
- Sky Sports
- АГЕНТСТВО:
- Sky Creative
Creme Egg Eatertainment Trailer
- БРЕНД:
- Cadbury Creme Egg
- АГЕНТСТВО:
- elvis