| Заголовок | Essence of Lions |
| Агентство | House of Communication Zurich |
| Кампания | Essence of Lions |
| Рекламодатель | ZSC Lions |
| Бренд | ZSC Lions |
| Дата первой трансляции/Публикации | 2020 |
| Бизнес сектор | Спортивные команды, спортивные мероприятия |
| философия | Since the fans couldn’t go to the ice, ZSC Lions partnered with Serviceplan Suisse to bring the game to the fans. The result was ‘Essence of Lions’, a unique memento of this “silent season” of 2020/ 2021 conceived to thank fans for their support and anticipate their return to the stadium. With the mantra ‘When the world freezes, melt’, “Essence of Lions” was born - 15ml of ZSC history in the form of a bottle of water made by melting ice from the ZSC rink where the team played its 20/21 season in the Hallenstadion without spectators. The symbolic gift was mailed to fans and led them to a page on the club’s website. A film explained the gift alongside additional content of players and management reflecting on the past year and looking forward to being reunited with their fans. As is the case for many sports clubs, season-ticket sales form an integral part of the ZSC Lions’ funding. The “Essence of Lions” giftpack inspired fans to renew their tickets for the next season. And although the small bottles were intended as a collectible memento, that didn’t stop the club inventing a host of fantastical uses for the water they contained, from baptising baby ZSC Lions fans to reviving dead house plants, cleansing rooms of evil spirits, and polishing trophies. |
| Тип медиа | Анализ ситуации |
| Длина | |
| Директор по маркетингу (CMO) | Roger Gemperle |
| Менеджер по маркетингу | Louis Huber |
| Главный креативный директор | Raul Serrat |
| Главный креативный директор | Pam Hügli |
| Исполнительный креативный директор | Marcin Baba |
| Исполнительный креативный директор | Micha Seger |
| Креативный директор | Michael Kathe |
| Копирайтер | Henry Clarke |
| Копирайтер | Peter Liptak |
| Арт-директор | Nadja Tandler |
| Арт-директор | Tizian Lienhard |
| Управление аккаунтом | Nicolas Gspan |
| Закупщик художественного оформления | Nathalie Jakober |
| Продюсер агентства | Carmen Anderegg |
| Продюсер агентства | Denise Goldmann |
| Продакшн Студия | signorellfilms GmbH |
| Директор | Riccardo Signorell |
| Оператор-постановщик | Luca Keller |
| Помощник оператора | Gian Kober |
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- БРЕНД:
- Surprise
- АГЕНТСТВО:
- House of Communication Zurich