Заголовок | Home Menu Mix |
Агентство | DDB Bucharest |
Кампания | Home Menu Mix |
Рекламодатель | McDonald's |
Бренд | McDonald's |
Дата первой трансляции/Публикации | 2023 / 3 |
Бизнес сектор | Рестораны и кафе быстрого приготовления |
философия | DDB Romania launches a new value platform for McDonald's Romania dedicated to all those who want a deal that saves both their day and their budget. Maria, the main character of the commercial is the epitome of a hyper-rational person who considers all scenarios with her mathematical thinking. With a personality inspired by some of the female characters that have recently entered pop culture, Maria becomes the ideal protagonist to launch McDonald's new platform: Home Menu Mix, a platform that highlights people's need for a good value for money. |
Тип медиа | Digital |
Длина | |
Исполнительный креативный директор | Roxana Nita |
Senior Art Director | Ana-Ramona Tanasă |
Senior Copywriter | Alexandru Iliescu |
Стратегический директор | Ioana Dobrinescu |
Директор рабочей группы клиента | Georgiana Rotaru |
Специалист по работе с заказчиками | Dana Popescu |
Менеджер по рекламе | Irina Angelescu |
Менеджер по рекламе | Alexandra Todirica |
Менеджер по рекламе | Lucia Rudaci |
Менеджер по рекламе | Cosmina Tapliuc |
Продакшн Студия | Multi Media Est |
Директор | Anton Groves |