ACLI Roma - "The AI.D"

DDB Group Italy

DDB Group Italy Milan, Italy

Премии

363

Это объявление является частью "ACT Responsible Collection"

Бренд: ACLI Roma
Страна: Italy

Рекламодатель: ACLI Roma

Заголовок	The AI.D
Brief	In Italy, 87% of the children who are victims of cyberbullying don’t talk about it with adults. Children are afraid to ask for help, but they are confident in expressing their emotions through technology. “The AI.D” is the first project that uses artificial intelligence to transform what children can’t say into images that tell the harshness of the words, in order to spread awareness and give a tangible message: cyberbullying hurts too. To collect children’s cyberbullying stories, we launched the first Italian Telegram channel dedicated to victims of cyberbullying. The stories collected became artworks displayed in an exhibition touring Italy. During the first date of the exhibition, in Rome, there have been more than 2000 visitors in only 4 days. We involved more than 50 schools; 56 million people reached; more than 65k social interactions. And, most importantly, thanks to the Telegram channel @aclinobulli, we are helping 50 kids per day.
Агентство	DDB Group Italy
Кампания	The AI.D
Рекламодатель	ACLI Roma
Бренд	ACLI Roma
Дата первой трансляции/Публикации	2023 / 2
Бизнес сектор	Благотворительные организации, фонды, волонтеры
История	Anti-cyberbullying social campaing
Тип медиа	Анализ ситуации
Главный креативный директор	Luca Cortesini
Исполнительный креативный директор	GABRIELE Caeti
Креативный директор	Daniel Cambò
Копирайтер	Giovanni Coviello
Арт-директор	Alberta Chiminelli
Послепроизводственный этап	Luna Milano
Motion Graphic Designer	Gabriele Lo Russo
Колорист	Luca Parma
Колорист	Corte 11
Копирайтер	Andrea Dell'Osa
Специалист по работе с заказчиками	Margherita Corini
Креативный директор	Davide Canepa
Креативный директор	Luciano Marchetti
Арт-директор	Tancredi Coco
Копирайтер	Giovanni Gerolin
Редактор	Daniele Epifani