| Заголовок | Sparkling White Love Bites |
| Рекламодатель | Perfetti Van Melle |
| Бренд | HappyDent White |
| Дата первой трансляции/Публикации | 2019 / 1 |
| История | Happydent White is a chewing gum for 'sparkling white teeth'. A proposition that the brand has lived by for over a decade and has been reflected in its various memorable campaigns. So how do you enhance the power of this proposition? Idea: To take a leap on a memorable proposition, the idea is to be disruptive within the brand's space. So, Sparkling white teeth >>>> Sparkling white teeth imprint. That is, the teeth are so sparkling white that they leave sparkling white love bites. As sex and humour connect instantly with the youth (our primary target audience), this campaign is an engaging snapshot of people who have been bitten in love and have no clue that their secret rendezvous now leaves a tell-tale mark that’s seen by the world. |
| Тип медиа | Печать |
| Idea Creation | Rogger Kenneth Schales |
| Art Director, Project | Rogger Kenneth Schales |
Больше работы
СМОТРЕТЬ ВСЕThe Great Warriors of Oxypura
- БРЕНД:
- Puritas Oxypura
- АГЕНТСТВО:
- Phoenix Ogilvy (Pvt) Ltd
Fresh Seafood
- БРЕНД:
- Steamboat Restaurant
The Love Pop
- БРЕНД:
- Chupa Chups
Blood Donation Camp 2019
- БРЕНД:
- Ceylinco Life
- АГЕНТСТВО:
- Phoenix Ogilvy (Pvt) Ltd
Viridu Alert
- БРЕНД:
- Women In Need
- АГЕНТСТВО:
- BBDO LANKA