Halo Top - "The (Un)wanted Envelope"

iris

iris Amsterdam, Netherlands

3144

Бренд: Halo Top
Страна: Netherlands

Рекламодатель: Halo Top Creamery

Заголовок	The (Un)wanted Envelope
Агентство	iris
Кампания	The (Un)wanted Envelope
Рекламодатель	Halo Top Creamery
Бренд	Halo Top
Дата первой трансляции/Публикации	2019 / 5
Бизнес сектор	Мороженое
История	To launch an ‘ice cream for adults’ brand in the Netherlands, we hacked the most adult time of the year: tax season, symbolized by the Dutch Tax Authority’s ‘Blue Envelopes’. Iris created lookalike letters that, instead of warning grown-ups, rewarded them for surviving this period with free ice cream.
философия	We hacked the most adult time of the year by creating a direct mail campaign based on the Dutch Tax Authority’s ‘Blue Envelope’. Instead of warning tax payers of an incoming bill, our letters rewarded them with free ice cream for surviving this period.
Проблема	We needed to launch Halo Top, an ‘ice cream for adults’ brand, in the Netherlands.
Результат	With no media budget, we received over 40% responses to the letters. That turned into: Free media on dozens of influencers’ Instagram accounts Thousands of views by the target audience all over the Netherlands Lots of free ice cream samples
Тип медиа	Прямой маркетинг
Исполнительный креативный директор	Colin Lamberton
Креативный директор	Rachna Dhall-Haasnoot
Арт-директор	Gustavo Figueiredo
Копирайтер	Gabriel Abrucio
Директор рабочей группы клиента	Alexandra Van Nunen
Специалист по работе с заказчиками	Michael Kirijian
Дизайнер	Michael Dooling
Manager Director	Chris Friend