| Заголовок | The Mother Fucker Line |
| Агентство | Sancho BBDO |
| Кампания | The Mother Fucker Line |
| Рекламодатель | Bancolombia |
| Бренд | SUFI |
| Дата первой трансляции/Публикации | 2019 / 9 |
| Бизнес сектор | Банковские и финансовые услуги, инвестиции, биржевые маклеры |
| Слоган | The first free phone line of the world, specialized in listening to the rudeness of others |
| История | Colombia has two of the cities with the worst traffic in the world. Sufi, the #1 financial in vehicle loans in Colombia, as lender is indirectly helping to fill the country with more and more cars, this generates a mobility problem that makes transporting even more stressful for drivers. For this reason, the brand looked for an action of social responsibility in which could alleviate the problem, creating a positive feeling in people towards the brand. |
| философия | The Mother Fucker Line The first free phone line of the world, specialized in listening to the rudeness of others. The traffic jam can bring out the worst of us, therefore, to reduce the stress that is experienced in the main roads of the country, we created the line #640, a free customer service that specializes in listening to the rudeness of drivers to release all his anger on the cell phone and not on the roads. |
| Тип медиа | Прямой маркетинг |
| Длина | |
| Главный креативный директор | Giovanni Martinez |
| Главный креативный директор | Hugo Corredor |
| Главный креативный директор | Mario Lagos |
| Главный креативный директор | Sergio León |
| Креативный директор | Rodrigo Uribe |
| Creative Copy | Cristian Camilo Díaz |
| Арт-директор | Javier Aparicio |
Больше работы
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- АГЕНТСТВО:
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Welcome To The Group
- БРЕНД:
- Nosotras Women Connecting
- АГЕНТСТВО:
- PHD
Real Performance
- БРЕНД:
- Chevrolet
- АГЕНТСТВО:
- Sancho BBDO
Heart Markets
- БРЕНД:
- Bancolombia
- АГЕНТСТВО:
- Sancho BBDO
Joystick Test
- БРЕНД:
- Liga Colombiana Contra el Cáncer
- АГЕНТСТВО:
- Sancho BBDO