Carlsberg - "SweaterCard"

NOSSA™

NOSSA™ Lisbon, Portugal

9079

Бренд: Carlsberg
Страна: Portugal

Рекламодатель: Carlsberg Group

Заголовок	SweaterCard
Агентство	NOSSA™
Кампания	SweaterCard
Рекламодатель	Carlsberg Group
Бренд	Carlsberg
Дата первой трансляции/Публикации	2018 / 12
Бизнес сектор	Пиво, сидр, лагерное пиво
История	This sweater has a trick up its sleeve: Free Carlsberg Carlsberg created the only sweatshirt that everyone will want to receive this Christmas. The first sweatshirt you can use.... to ger Carlsberg for free. The Sweatercard has contacless technology embbeded into its sleeve and it’s the perfect gift to those who want to get in the Christmas spirit and into the bar. You just have to pull the sleeve to the payment terminal and enjoy what is probably the best beer in the world. Easy ain’t it?
философия	This sweater has a trick up its sleeve: Free Carlsberg Carlsberg created the only sweatshirt that everyone will want to receive this Christmas. The first sweatshirt you can use.... to ger Carlsberg for free. The Sweatercard has contacless technology embbeded into its sleeve and it’s the perfect gift to those who want to get in the Christmas spirit and into the bar. You just have to pull the sleeve to the payment terminal and enjoy what is probably the best beer in the world. Easy ain’t it?
Тип медиа	Брендированный контент
Длина	28 seconds
Креативный директор	Nuno Cardoso
Творческий руководитель	Rafael "Clark" Pfaltzgraff
Арт-директор	Sávio Hatherly
Арт-директор	Rafael Clark Pfaltgraff
Копирайтер	André Afonso
Специалист по работе с заказчиками	Maria Inês Vitorino
Social Media Supervisor	Joana Carvalho
Эксперт по соц. сетям	Ana Patacão
Эксперт по соц. сетям	Xavier Lopes
Эксперт по соц. сетям	João Paiva
Интерактивный дизайн	André Almeida
Менеджер по рекламе	Vera Sousa
Менеджер по рекламе	Teresa Santana Godinho