Opel - "Daddy Toons News"

VML Madrid

VML Madrid Madrid, Spain

4564

Заголовок	Daddy Toons News
Агентство	VML Madrid
Кампания	Daddytoons
Рекламодатель	General Motors Corp.
Бренд	Opel
Дата первой трансляции/Публикации	2015
философия	In Spain, people listen to the radio in the morning and in the car. More than 80% of listeners are found in this time slot. This is the reason why we considered it would be effective to create a content that would work well in this time slot. We redefined a world known section as are the morning news, creating radio content capable of attracting the attention of parents and children. For the first time, OPEL created a format which parents and children can listen to in the car, taking advantage of the most famous cartoon voices in the world.
Тип медиа	Телевидение
Длина	109 seconds
Директор рабочей группы клиента	Jesus Ovejero
Главный креативный директор	Mauricio Rocha
Исполнительный креативный директор	Martin Ostiglia
Исполнительный креативный директор	Susana Albuquerque
Креативный директор	Adrián Rios
Креативный директор	Juan Cenóz
Арт-директор	Adrián Rios
Продюсер агентства	CARLOS LUCAS
Директор	Emil Samper