Заголовок | James Harden |
Агентство | Translation |
Кампания | 2015 March Madness Animated, Baby! |
Рекламодатель | NBA |
Бренд | NBA |
Дата первой трансляции/Публикации | 2015 / 3 |
Бизнес сектор | Спортивные команды, спортивные мероприятия |
Слоган | The Dance Never Ends |
История | The NBA is putting a whole new spin on throwback jerseys. |
философия | The professional basketball league has launched its first campaign around NCAA March Madness by employing a neat visual trick—showing NBA stars with overlaid animations of the college uniforms from their NCAA days.Stephen Curry, James Harden, Al Horford, Kyle Lowry, Paul Pierce, Dwyane Wade and Russell Westbrook all star in 15-second ads from Translation, voiced by the indomitable Dick Vitale. It's not just the clothes that change. Westbrook, presently of the Oklahoma City Thunder and formerly of the UCLA Bruins, transforms into a bear wearing a pair of the player's infamous red glasses. Even the YouTube video descriptions are packed with Vitale slang, Easter eggs for the hardcore zealots.Running under the tagline "The dance never ends," it's a nice simple concept, illustrating that some of the college stars that viewers are cheering on now will be in the NBA soon enough—and that it's OK to enjoy both leagues. The spots don't show the pros giving up wads of cash as they return to the NCAA, though. |
Тип медиа | Телевидение |
Длина | |
Послепроизводственный этап | WAX |
Color Grade (Animation) | WAX |
Conform | WAX |
Audio Post | Sonic Union |
Управляющий партнер | Toni Lipari |
Исполнительный продюсер | Andrew Linsk |
Director of Broadcast Production | Miriam Franklin |
Главный креативный директор | John Norman |
Продюсер | Rochelle Brown |
Исполнительный креативный директор | Betsy Decker |
Senior Creative | Matthew McFerrin |
Исполнительный продюсер | John Connolly |
Studio Director | Justine Cortale |
Главный исполнительный директор (CEO) | Steve Stoute |
Senior Creative | Armando Samuels |
Продюсер | Patrick Gantert |
Senior Producer | Evan Meeker |
Исполнительный продюсер | Maxwell Gosling |
Engineers (Mix) | Fernando Ascani |
Исполнительный продюсер | Carole McCarty |
Senior Creative | Matt Comer |
Senior Vice President, Group Account Director | Tim van Hoof |
Директор по стратегии | John Greene |
Head of Brand Strategy | Tim Flood |
Стратег | Geoff McHenry |
Стратег | Lindsey Neeld |
Associate Producer | Philinese Kirkwood |
Business Affairs Manager | Brian Enright |
Делопроизводитель | Chris Martin |
Senior Project Manager | Matt DeSimone |
Креативный директор | Ingi Erlingsson |
Продюсер | Ant Baena |
Помощник производства | Corina Priestley |
Roto / Prep | Krishnan Balakrishnan |
Roto / Prep | Nikita Alagan |
Roto / Prep | Aravindan.C |
Roto / Prep | Thirupathi Raja |
Roto / Prep | Stephan Arun N |
Roto / Prep | Murthy N |
Roto / Prep | Satish R |
Design | Pedro Vergani |
Анимация / 3D | Stefan Falconer |
Design | Stefan Falconer |
Анимация / 3D | Duncan Gist |
Анимация / 3D | Samuel Bell |
Анимация / 3D | Harj Bains |
Анимация / 3D | Steffano Ottaviano |
Анимация / 3D | Romain Loubersanes |
Анимация / 3D | Mattias Breitholtz |
Анимация / 3D | Pablo Lozano |
Анимация / 3D | Tim Whiting |
Редактор | Joe Dillingham |
Заместитель редактора | Nate Kim |
Колорист | Tom Poole |
Assistant Colorist | Kath Raisch |
Колорист | Steve Picano |
Engineers (Mix) | David Papa |
Mix Assistant | Ben Conlon |
Voiceovers | Todd Cummings |
Composer | Victor Margo |
Music Sound Design | Future Perfect Music |
Продакшн Студия | Golden Wolf |
Продакшн Студия | Blacklist |
Color Grade (NBA footage) | CO3 (New York) |