Global Executive Creative Director
at
VML Health
London, United Kingdom, United Kingdom
| Заголовок | The Cancer Currency (film 2) |
| Агентство | VML Health |
| Кампания | The Cancer Currency |
| Рекламодатель | Europa Donna |
| Бренд | Europa Donna |
| Дата первой трансляции/Публикации | 2023 / 6 |
| Бизнес сектор | Информированность о болезнях, группы поддержки и ассоциации |
| История | Metastatic breast cancer (MBC). An incurable disease and unwinnable battle that remains hidden, marginalised, and underfunded, with those living with it left to feel ignored and worthless. Europa Donna – Europe’s largest breast cancer coalition – asked us to raise awareness of the disease and help inspire positive policy change. The Cancer Currency. A suite of priceless paper banknotes that each celebrate a real person and the years lived with metastatic breast cancer. Brought to life in collaboration with Brian Thompson – the designer behind the current US $50 and $100 bill – each note contains the unique identifiers and security measures seen in other currencies. By creating The Cancer Currency, we demanded greater investment in this devastating disease, changed EU health policy, and ensured those living with MBC are seen and valued, all by speaking in a universal language that can cross any board. Money. And by making sure the notes fall into the right hands, the campaign is already changing policy, helping to securing funding in Europe’s Beating Cancer Plan as announced by Stella Kyriakides – the EU commissioner for health and food safety on 28.10.23. |
| Тип медиа | Анализ ситуации |
| Длина | |
| Исполнительный креативный директор | Khalid Latif |
| Художник | Brian Thompson |
| ACD | Nikki Sulentić |
| Копирайтер | Ciaran Watkins |
| Designer | Steff Quinn |
Больше работы
СМОТРЕТЬ ВСЕNotes
- БРЕНД:
- Europa Donna
- АГЕНТСТВО:
- VML Health
The Cancer Currency (film)
- БРЕНД:
- Europa Donna
- АГЕНТСТВО:
- VML Health
The Cancer Currency (board)
- БРЕНД:
- Europa Donna
- АГЕНТСТВО:
- VML Health
The Last Mile
- БРЕНД:
- Red Cross
- АГЕНТСТВО:
- Weber Shandwick - London