Gesicht Zeigen! An association encouraging people to stand against racism in Germany - "Hitler Hashtag"

Ogilvy Germany

Ogilvy Germany Berlin, Germany

Премии

6640

Бренд: Gesicht Zeigen! An association encouraging people to stand against racism in Germany
Страна: Germany

Рекламодатель: Gesicht Zeigen!

Заголовок	Hitler Hashtag
Заголовок (оригинальный язык)	#Hitler
Brief	Right-wing populism is getting strong once again on German streets, but even stronger in the internet. Populists and agitators are abusing the web and using social networks to attract people through propaganda. Their aim: to shift society to the right-wing. As the world drifts further to the right, the small anti-racism organization “Gesicht Zeigen!” (well known from their project “Mein Kampf against racism”) strives to fight back by recruiting new supporting members. To show the imminent danger of social media in the wrong hands, we created a symbol. Starting with an icon that reigns supreme on the internet: the hashtag. By simply adding a specific background to the symbol we completely changed its meaning, directly referring to the Nazi swastika. The Hitler Hashtag was born.
Агентство	Ogilvy Germany
Кампания	Hitler Hashtag
Рекламодатель	Gesicht Zeigen!
Бренд	Gesicht Zeigen! An association encouraging people to stand against racism in Germany
Posted	Ноябрь 2018
Бизнес сектор	Институциональные/общественного интереса/некоммерческие организации
История	An association encouraging people to stand against racism in Germany
Тип медиа	Печать
Главный креативный директор	Stephan Vogel
Managing Creative Director	Tim Stuebane
Копирайтер	Holly Attrill
Копирайтер	Anke Roell
Арт-директор	Philipp Bertisch
Арт-директор	Stephan Westerwelle
Фотограф	Karsten Wegner
Продюсер агентства	Alexander Pfaff
Руководитель рекламодателя	Sophia Oppermann
Руководитель рекламодателя	Rebecca Weis
Управление аккаунтом	Max Brunner
Управление аккаунтом	Constanze Kobe
Закупщик художественного оформления	Martina Diederichs
Медиа-агентство	Mindshare
Послепроизводственный этап	H&O