| Заголовок | See Beyond the ICU |
| Агентство | Centrade Cheil |
| Кампания | See Beyond the ICU |
| Рекламодатель | Hospice Casa Sperantei |
| Бренд | Hospice Casa Sperantei |
| Дата первой трансляции/Публикации | 2020 / 8 |
| Бизнес сектор | Общественная безопасность, здоровье и гигиена |
| философия | As Romania was being fully impacted by the COVID-19 pandemic, hospitals across the country scrambled to make more ICU beds available. So they proceeded to send home hundreds of terminally-ill patients without a care plane and without treatment. Hospice Casa Sperantei, the leading NGO offering palliative care, needed to raise awareness to this dramatic issue and convince people to donate in a moment when everybody was only paying attention to COVID-19. We created a series of 360-degree photos and posted them on Facebook inviting everyone to rotate the image so they could see thus beyond the freshly made available ICU beds and discover the stark reality of the abandoned terminally-ill cancer patients. As we were not allowed to take any pics inside the hospitals, we had to recreate the scenes as realistically as possible in 3D. In the quarantine period, Hospice Casa Sperantei centers managed to have 3,958 patients in care and to perform 5,049 consultations remotely. Their specialists made 1,059 visits at home and offered 690 psychological counseling sessions. |
| Тип медиа | Digital |
| Длина | |
| Креативный директор | Mihai Gongu |
| Арт-директор | Victor Trifan |
| Копирайтер | Mihai Gongu |
| Продюсер агентства | Monica Garbur |
| 3D художник | Marijus Pudar |
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