| Заголовок | Freedom Dictionary |
| Агентство | TORKE CC |
| Кампания | Freedom Dictionary Project |
| Рекламодатель | Amnesty International |
| Бренд | Amnesty International Portugal |
| Posted | Февраль 2012 |
| Бизнес сектор | Права человека |
| История | To mark a Global Day of Action on Revolutions in Middle East and North Africa, Amnesty International Portugal is giving these protesters a voice, setting their words free and amplifying their message through social media networks. We’re launching the Freedom Dictionary project, a collective dictionary that holds 155 thousand words. These words will be set free by people, through the internet. To take part in this project, just go to www.freedomdictionary.org, choose a word and share using social media networks. The chosen word will bear the name of the person who released it, crediting those who choose to participate.
On World Press Freedom Day, 11 copies of the dictionary will be printed and mailed to eleven countries where revolutions are taking place.
The names of the people who released the words will also be featured on the printed version. Words that are not released will not be printed in the dictionary, being replaced by a blank space. http://www.freedomdictionary.org |
| Тип медиа | Печать |
| Музыка | Tareeq Sahraawee |
| Музыка | Kaazim Zareb |
| Арт-директор | Rui Pica |
| Арт-директор | José Sobral |
| Копирайтер | Bob Ferraz |
| Креативный директор | Frederico Roberto |
| Креативный директор | Nuno ‘Ninja’ Mendes |
| Главный креативный директор | André Rabanea |
Больше работы
СМОТРЕТЬ ВСЕExpect more with every cup
- БРЕНД:
- Nescafé Gold Blend
- АГЕНТСТВО:
- Publicis Conseil
Freedom Dictionary
- БРЕНД:
- Amnesty International Portugal
- АГЕНТСТВО:
- TORKE and WIZ (2 agencies)
Freedom Dictionary (Film)
- БРЕНД:
- Amnesty International Portugal
- АГЕНТСТВО:
- TORKE CC