| Заголовок | As Simple As Enjoying a Wine 2 |
| Агентство |
Sancho BBDO
|
| Кампания |
As Simple As Enjoying a Wine
|
| Рекламодатель |
Grupo Exito
|
| Бренд |
Almacenes Éxito
|
| Дата первой трансляции/Публикации |
2023 / 11
|
| Бизнес сектор | Универсальные магазины, супермаркеты
|
| философия | We created "As simple as enjoying a wine", a concept that aimed to educate in a clear, simple and close way to Colombians about the world of wine. We brought this concept to life through the creation of a brand that started with a simple, which sought to convert the complexity of the world of wine into something easy to understand, with these lines we created different illustrations accompanied by texts that showed that this was as simple as enjoying a wine. |
| Проблема | How to invite Colombians to the largest wine fair in the world. When wine is not of their preference and they don't know how to enjoy it because they see it as something complicated and sophisticated? |
| Результат | This stroke went through billboards, bus stops and social networks, fulfilling the objective of taking Colombians for 8 days to Expovinos in Bogota and Medellin, achieving the following results: +7 million people impacted. + 55,000 attendees 45 million bottles sold. |
| Тип медиа |
На открытом воздухе / вне дома
|
| VP, Chief Creative Officer |
Mario Lagos
|
| Исполнительный креативный директор |
Jhonny Victoria
|
| Исполнительный креативный директор |
Andrés Luque
|
| Business Executive |
Paula Arias
|
| Креативный директор |
Julián Ochoa
|
| Креативный директор |
Manuel Bedoya
|
| Копирайтер |
Nicolás Castañeda
|
| Арт-директор |
Leonardo Castro
|
| Арт-директор |
Michele Cuervo
|
| Копирайтер |
Johan Salinas
|
| Копирайтер |
Daniel Navarrete
|
| Послепроизводственный этап |
Daniel Moreno
|
| Head of Content |
Paula Gill
|
| Strategy Lead |
Paula Centeno
|
| Head of Business Affairs |
Angie Cardenas
|
| Делопроизводитель |
Mayerly Ruiz
|
| Делопроизводитель |
Cristian Sosa
|
| Продакшн Студия |
Flare BBDO
|
| Иллюстратор |
Rocio Diestra
|
