Lusos - "Lusos - Gorilla"

Lusos Awards Festival (Portuguese awards for creatives) would be held mid-week during the day, exactly when all the creatives need to be at the office, having brilliant ideas. So, they can't attend the event unless if they got a day off at work.

We created a series of posters with famous ideas to be sent to Creatives Managers, giving them a heads up about the event and warning them, if they don't give a day off to their creatives to attend the event, they might lose something even more important: Big ideas.