| Заголовок | Hidden Messages |
| Агентство | Africa |
| Кампания | Hidden Messages |
| Рекламодатель | Instituto Maria da Penha |
| Бренд | Instituto Maria da Penha |
| Дата первой трансляции/Публикации | 2015 / 4 |
| Бизнес сектор | Информированность о расовых / этнических / связанных с меньшинствами вопросов / проблем инвалидности |
| Слоган | An idea that transformed Instagram usernames into messages to fight prejudice. |
| История | One in every 10 women in the world have suffered from some kind of violence, according to the World Health Organization. In Brazil, a survey has shown that 58.5% of Brazilians believe that the blame for the violence falls on the way women dress (source: IPEA). To make men think again about their behavior and show women that they are the owners of their own bodies, Africa created a project on Instagram for Maria da Penha Institute (the main NGO defending women's rights in Brazil). Brazilian celebrities and bloggers were invited to join the cause. Each photo posted by them tagged users who were created that, together, formed a message against violence. |
| Тип медиа | Социальные медиа |
| Длина | |
| Главный креативный директор | Sergio Gordilho |
| Исполнительный креативный директор | Rafael Pitanguy |
| Исполнительный креативный директор | Eco Moliterno |
| Исполнительный креативный директор | Álvaro Rodrigues |
| Креативный директор | Jeferson Rocha |
| Креативный директор | Andrea Siqueira |
| Ассоциированный креативный директор | Bernardo Romero |
| Ассоциированный креативный директор | Beto Rogoski |
| Копирайтер | Lucas Ribeiro |
| Арт-директор | Ivan Loos |
| Арт-директор | Jeferson Rocha |
| Арт-директор | André Batista |
| Projects Creative Director | Evandro Soares |