| Заголовок | Prada Paradoxe |
| Агентство | McCann Paris |
| Кампания | Prada Paradoxe |
| Рекламодатель | Prada |
| Бренд | Prada Paradoxe |
| Дата первой трансляции/Публикации | 2022 / 8 |
| Бизнес сектор | Парфюмерия |
| История | True to the brand's DNA, Prada fragrances question convention.How, in a luxury market saturated with iconic women's fragrances, can the brand make the launch of its new women's fragrance Prada Paradoxe its first contemporary iconic?McCann Paris chose to tell the story of modern feminity: the exploration of paradoxical facets, the permamentous reinvention, while remaining oneself.The campaign is unique in its collaboration with Emma Watson, the muse of the campaign. Indeed, she is both the lead and the director of the campaign, a first in the industry. |
| Тип медиа | Digital |
| Длина | |
| Звуковая дорожка | “Lord It’s a Feeling” by London Grammar |
| Креативный директор | Lauren Meyering |
| Продакшн Студия | Macks films |
| Production Director | Story Slaughter |
| Продакшн Студия | Division Paris |
| Исполнительный продюсер | Jules de Chateleux |
| Продюсер | Aurélie Bruneau |
| Производственная сервисная компания | Twentyfour Seven |
| Production Services EP | Rodriguez & Oriol |
| Художник-постановщик | Pirra |
| Set Design Art Director | Berta Gomez |
| Movement Director | Emma Portner |
| Movement Director | Steve Gaeto |
| Movement Director | Kristin Sudeikis |
| 1st AD | Catherine Olaya |
| Steadycam | Aymeric Colas |
| Редактор | Adriana Legay |
| Послепроизводственный этап | The Mill Paris |
| VFX Supervisor | Flore Mounier |
| Менеджер по рекламе | Yann Andréa |
| President / EVP / Global Business Leader | Charlotte Franceries |
| Главный креативный директор | Julien Calot |
| Главный операционный директор | Anne-Sophie Carbo |
| EVP, Talent Partnerships | Kimberly Kress |
| Руководитель цифрового формата | Pierre-Jean Bernard |
| Послепроизводственный этап | Kind Paris |
| CFO | Julien Pasquier |
| Администратор производства | Titem Mouici |
| Head of Post Production | Françoise Hernandez |
| Актер / Знаменитость | Emma Watson |
| Директор | Emma Watson |
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