Localiza - "Xtraordinary Driving School (Case Film)"

Maloca73 Belo Horizonte, Brazil

2208

Бренд: Localiza
Страна: Brazil

Рекламодатель: Localiza Rent A Car

Заголовок	Xtraordinary Driving School (Case Film)
Агентство	Maloca73
Кампания	Xtraordinary Driving School
Рекламодатель	Localiza Rent A Car
Бренд	Localiza
Дата первой трансляции/Публикации	2023 / 4
Бизнес сектор	Транспорт, путешествия и туризм
философия	Latin America's largest car rental company, Localiza, has launched its Xtraordinary Driving School to empower people with intellectual disabilities to earn their driver’s licences. According to data from the Ministry of Infrastructure, Brazil has more than 74 million licensed drivers - but only two with Down’s syndrome. Despite the fact that there are no restrictions on people with intellectual disabilities driving, most either aren’t aware of this or have faced social and intellectual barriers growing up. The initial impetus for the campaign came about after Rui Tofani, a planner at Localiza wanted to help a friend with Down’s syndrome fulfil her dream of obtaining a driver’s licence. Reflecting on the obstacles she would face, Localiza's in-house agency, Maloca73, was spurred on to make a change. With the Xtraordinary Driving School, Localiza will not only raise awareness for the opportunities available for aspiring drivers, but also offer driving courses and cover the expenses of 30 aspiring drivers with intellectual disabilities. One of Brazil’s drivers with Down’s syndrome is Laura Simoes, whose story is told in the hero video broadcast across TV and social media. Having always been fascinated with driving, we watch as the day comes for her to translate her dreams into reality, backed by her own determination and the support of those around her. The campaign has already achieved enormous success, reaching more than 15 million unique users, prompting 98% positive interactions on social media, and even getting the attention of the Brazilian senate. The school’s first enrollment class was filled less than 24 hours after its launch, and four were filled in the first three days. Localiza has also partnered with the Mano Down Institute, a non-profit organisation promoting the autonomy and inclusion of people with Down’s syndrome and other disabilities.
Тип медиа	Анализ ситуации
Длина	120 seconds
Директор по маркетингу (CMO)	Antônio Augusto
Директор бренда	Tatiana Rocha
Digital Marketing Director	Juliana Valeriano
Креативный директор	Dan Zecchinelli
Креативный директор	Rodrigo Spotorno
Дизайнер	Átila Milanio
Дизайнер	Matheus Carvalho
Копирайтер	Ildeu Filho
Копирайтер	Dan Zecchinelli
Арт-директор	Estevao Domingues
Менеджер проекта	Rayssa Monteiro
Делопроизводитель	Camila Caldas
Делопроизводитель	Vanessa Maraísa
Помощник по настройке учётных записей	Vitória Jéssica
Motion Designer	Marco Oliveira
Planner	Giovanna Bayara
Planner	Rui Tofani
Веб-дизайнер	Cláudio Nascimento
Разработчик	Braulio Mateus
Содержание	Rejayne Nardy
Содержание	Gabriela Sá
Содержание	Lais Sousa
Содержание	Rodrigo Sales
Online Media	Bruno Henrique Teixeira
Online Media	Elaine Neves
Online Media	Gabriela Mansano
Менеджер по рекламе	Júlia Resende
Менеджер по рекламе	Iane Sena
Trade Marketing	Luana Akemi
Trade Marketing	Larissa Pedrozo
Trade Marketing	Vitor Zavatta
Творческий консультант	Daniel Correa
Творческий консультант	Eduardo Marques
Творческий консультант	Manuel Rolim
Творческий консультант	Marcos Hosken
Творческий консультант	Ricardo Matos
Продакшн Студия	Modernista Creative Producers
Директор	Gonzo Llorente
Исполнительный продюсер	Marcelo Monteiro
Исполнительный продюсер	Alexandre Lucas
Делопроизводитель	Iara Demartini
Делопроизводитель	Nicole Bonnet
Production Creative Director	André Inácio
Production Creative Director	Alexandre Lucas
1st AD	Raquel Reis
2nd AD	Caio Alfieri
Оператор-постановщик	Leo Kawabe
Управляющий производством	Pedro Gomes
Управляющий производством	Thais Girotto
Production Director	Gilberto Pereira
Производство	Monica Silva
Производство	Antonio Marcos
Кастинг	Alice Wolferson
Кастинг	Neto Avena
Арт-директор	Karla Salvoni
Objects Production	Bruna Ramos
Гример	Laura La Laina
Makeup Assist	Camila Ahn
Set Production	Clayton Dantas
Post Production / Finishing	Augusto Medeiros
Finishing Assistant	Gabriel Carneiro
Редактор	Daniel Prync
Color Grade Company	Psycho N' Look
Motion / VFX	Fabio Meira
Менеджер проекта	Simone Ferreira
Производство аудиофонограмм	OITAVA
Производство аудиофонограмм	Flávio Guerra
Производство аудиофонограмм	Leo Correia
Производство аудиофонограмм	Sílvia Niffinegger
Photography	LUMINI Fotografia
Фотограф	Márcio Rodrigues
Фотограф	Marco Mendes
Technical Consultant	Instituto Mano Down
Technical Consultant	Bruna Moreira
Technical Consultant	Carolina Mota
Technical Consultant	Dudu do Cavaco
Technical Consultant	Gabriel Leandro
Technical Consultant	Leonardo Gontijo
Technical Consultant	Miia Siqueira
Visual Identity	Ewerton Mokarzel
Visual Identity	Arnaldo Bastos
Visual Identity	Daniel Alencar
Visual Identity	Felipe Luz
Visual Identity	Rodrigo Valdevite
Visual Identity	Lucas Machado
Visual Identity	Julia Bergamo
Visual Identity	Amanda Oliveira
Visual Identity	Felipe Montagnoli
Visual Identity	Gustavo Vasconcelos
Visual Identity	Pedro Silva
Visual Identity	Beatriz Zaidan
Visual Identity	Gianlucca Segato
Visual Identity	Thayná Alves
Visual Identity	Hugo Pinheiro
Visual Identity	Gabriel Porto
3D Illustration	XCAVE Studios
Offline Media	Agência Sophí
Offline Media	Rhayda Rufino