This Motherhood rap video promotes the New Fiat 500L as the ultimate family car.
Turn on the YouTube captions setting and you can view the lyrics.
A lightly branded, online music video, which received 4.8 million views and converted 191 pre-orders sales and delivered £2.5m of revenue.
The Motherhood was the most shared film globally*, that year. And achieved over 8x the average Facebook shares seen for a viral campaign.