| Заголовок | Scary paperwork |
| Агентство |
Ogilvy Bangalore
|
| Кампания |
Scary paperwork
|
| Рекламодатель |
Acko General Insurance
|
| Бренд |
Acko General Insurance
|
| Дата первой трансляции/Публикации |
2021 / 12
|
| Бизнес сектор | Страхование
|
| История | Acko, a new-age insurance company, wanted to communicate the advantage of using its smooth, paperless services over traditional insurance provider to the digitally-savvy youth.
|
| философия | Acko, a new-age insurance company, wanted to communicate the advantage of using its services over traditional insurance provider to the digitally-savvy youth.
|
| Проблема | Insurance companies in India are known for the truckloads of paperwork they make their customers fill up. The hassle of getting a claim through becomes a huge hindrance because of this. As a result, paperwork becomes a real pain-point for insurance holders. |
| Результат | Exaggerate the pain-point. In this case - paperwork. We created a setting of the typical government offices in India - dilapidated, with piles and piles of files and folder. Through this execution, we represented how horrifying the paperwork with other insurance companies is to customers - as opposed to the smooth, paperless process that Acko offers. |
| Тип медиа |
Журнал
|
| Креативный директор группы |
Sharat Kuttikat
|
| Главный креативный директор |
mahesh gharat
|
| Главный креативный директор |
Kiran Anthony
|
| Creative Director/ art director |
PA Vidyanath
|
| Creative Director, Copywriter |
Nikhil T Narayanan
|
