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Sergio Lizarazo
Sergio Lizarazo
Art Director at DraftLine AB-InBev
Bogotá, Colombia
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ЗаголовокMissing Stock
Агентство
Кампания Missing Stock
Рекламодатель International Foundation for Reunion + Mudi 3D & AR Studio
Бренд International Foundation for Reunion + Mudi 3D & AR Studio
Дата первой трансляции/Публикации 2021
Бизнес сектор Институциональные/общественного интереса/некоммерческие организации
История Over the past decades a shocking number of 120.000 people have gone missing in Colombia. Civil war, natural disasters and personal tragedies have left countless families searching for loved ones.The International Foundation for Reunion and MUDI 3D & AR Studio conformed an image bank with faces of missing people and created a tool to search for them based on AI and Advertising.The tool combines facial recognition technology and a deep fake-based algorithm that allows to predict aging, changes in their factions and other critical variations. At the end we replaced the faces of the models with the restored faces of missing people. The tool and image rights were free for all brands in Colombia to use. The only thing we asked is for each brand to add a disclaimer to the ad highlighting that the person in the ad is missing.
Тип медиа Анализ ситуации
Длина
Global Chief Creative Officer
Global Chief Creative Officer
Regional Chief Creative Officer
Regional Chief Creative Officer
Главный исполнительный директор (CEO)
Главный креативный директор
Исполнительный креативный директор
Исполнительный креативный директор
Исполнительный креативный директор
Креативный директор
Креативный директор
Креативный директор
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