| Заголовок | Truck |
| Агентство | Publicis Romania |
| Кампания | Texting |
| Рекламодатель | Romanian Police |
| Бренд | Romanian Police |
| Posted | Июнь 2012 |
| Бизнес сектор | Безопасность дорожного движения |
| История | In Romania, the number of accidents involving drivers who are texting behind the wheel is increasing alarmingly. The Romanian Police wants to raise awareness around the issue, especially towards the executive type (owners of a smartphone) who regard themselves as multitasking. |
| философия | Therefore, we create a “reader’s” campaign. We’ve inserted the danger into a driver’s text message, suggesting the sudden accident in typo as it happens on the road. |
| Тип медиа | Печать |
| Копирайтер | Andy Daniluc |
| Ретушер | Dragos Ometita |
| Арт-директор | Dragos Ometita |
| Исполнительный креативный директор | Razvan Capanescu |
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