March of the living - "Dimension 1"

Geometry Argentina

Geometry Argentina Buenos Aires, Argentina

3612

Это объявление является частью "ACT Responsible Collection"

Бренд: March of the living
Страна: Argentina

Рекламодатель: Marcha por la vida

Заголовок	Dimension 1
Агентство	Geometry Argentina
Кампания	Dimension
Рекламодатель	Marcha por la vida
Бренд	March of the living
Дата первой трансляции/Публикации	2020 / 1
Бизнес сектор	Информированность о расовых / этнических / связанных с меньшинствами вопросов / проблем инвалидности
История	This campaign aims to take dimension of the amount of jews who were murdered during the 54 months the Auschwitz lasted and bring this forward January 27 on International Holocaust memorial day.
философия	This January 27, International Day of Commemoration of the Victims of the Holocaust, and within the framework of the 75th anniversary of the liberation of Auschwitz we launched this campaign so that the whole society can become aware and commit to build a better future. March of the living is an anual educational program, that reunites young people and adults since 1988 from the whole world in Poland and in Israel with the objective to study the history of the holocaust and examine the root of prejudice, intolerance and hate before the WW2 and the creation of the state of Israel. In over 30 years, more than 270.000 people from 52 countries have participated in the March of the living and have marched the 3 kilometers from Auschwitz to Birkenau on the day memorializing the Holocoaust -Iom HaShoá- as a silent tribute to all the victims of the Holocaust. This experience aims to give new meaning to the known " Death Marches" and change them into "The March of the living". The march of the living was declared of educational interest in the city of Buenos Aires, on the 23rd of October of 2014 during the legislation session.
Тип медиа	Печать
Главный исполнительный директор (CEO)	Karina Aiello
Главный креативный директор	Tony Waissmann
Исполнительный креативный директор	Claudio Giovanelli Zaia
Креативный директор	Rodrigo Raices
Креативный директор	María Lujan Donaire
Арт-директор	Santiago Castro
Дизайнер	Sebastián Ostojic
Дизайнер	Lucas Acurso
General Account Director	Georgina Roccatagliata
Продакшн Студия	Lungo Films
Продюсер	Claudio Pastorino
Продюсер	Javier Altholz
Менеджер по рекламе	Alejandra Tolcachier
Менеджер по рекламе	Javier Faiwusiewiez
Менеджер по рекламе	Cecilia Bullor