Заголовок | Best unbox ever with Cayden |
Агентство | Grey New York |
Кампания | Unboxing |
Рекламодатель | States United to Prevent Gun Violence |
Бренд | States United to Prevent Gun Violence |
Дата первой трансляции/Публикации | 2021 / 1 |
Бизнес сектор | Общественная безопасность, здоровье и гигиена |
Слоган | If it's unlocked, it can be unboxed. |
История | Every day in the U.S., 8 kids are shot by a misused or unlocked gun. Gun sales were at a 20-year high this past summer, and with coronavirus lockdowns keeping more kids at home, the number of deadly unintentional shootings by children is rising. To illustrate how critical proper gun storage is, as families are spending more time at home, States United To Prevent Gun Violence has tapped into the cultural phenomenon of unboxing videos by launching a PSA with a fictional eight-year-old influencer, Cayden. |
Тип медиа | Digital |
Длина | |
Производство (Агентство) | Townhouse Studios |
Анимация | Gramercy Park Studios |
Продакшн Студия | Chelsea Pictures |
Продакшн Студия | Big Fun Films |
Оператор-постановщик | Laura Valladao |
Руководитель производства | Penny Ensley |
Executive Director States United to Prevent Gun Violence | Clai Lasher-Sommers |
Международный главный креативный директор | John Patroulis |
Chief Creative Officer Grey NY | Justine Armour |
Исполнительный креативный директор | Jessica Ehrhardt |
Креативный директор группы | Renan Molin |
Creative Director Copywriter | Brendon Nafziger |
Креативный директор | Daniel Massih |
Арт-директор | Samantha Hilty |
Copy Supervisor | Evan T. Atherton |
Дизайн | Ho Lee |
SVP Account Director | Elizabeth Gilchrist |
Менеджер проекта | Joey Scarillo |
Director PR | Kirsten Schubert |
Executive Director Social | Kenny Gold |
Специалист по созданию сайтов | Marie Rupolo |
Производство | Townhouse |
Chief Production Officer | James McPherson |
Исполнительный продюсер | Kristin Childers |
Senior Integrated Producer | Samantha Alvarado |
SVP Head of Business Affairs | Stephen Bernstein |
Управляющий делами | Angelique Vargas |
VP/Music Producer | David Lapinsky |
Директор | Kevin-Wilson Jr |
Owner | Lisa Mehling |
Исполнительный продюсер | Lisa Mehling |
Исполнительный продюсер | Pat McGoldrick |
East Coast Representative | Denise Blate Roederer |
Редактор | Patrick Colman |
Редактор | Sarah Roebuck |
Послепроизводственный этап | Penny Ensley |
Заместитель продюсера | Andrea Cantor |
Animation and Finishing | Gramercy Park Studios |
Послепроизводственный этап | Haitanya A. Singh |
Иллюстрация | The Youth |