| Заголовок | The Hornicultural Society |
| Агентство | Ogilvy UK |
| Кампания | The Hornicultural Society |
| Рекламодатель | Relate |
| Бренд | Relate |
| Дата первой трансляции/Публикации | 2023 |
| Бизнес сектор | Здоровье и фармацевтические изделия |
| История | The third instalment in Relate’s "Let’s talk the joy of later life sex" campaign, "The Hornicultural Society" addresses the fact that STIs among those 65-and-over are at an all-time high. One thing the over-65 community loves more than making love is gardening. So Relate and Ogilvy UK created series of vegetable-themed condom packet designs, which look like vegetable seeds, and displayed them in garden centres. With a nod to the most popular vegetable emojis, the collection features aubergines, plums, courgettes, onions, and avocados – forming a fully sustainable condom collection that can even be planted in a pot to biodegrade. By bringing the sexual health debate to an unexpected environment, Relate hopes to continue to break down taboos and get people talking about later life sex. |
| Тип медиа | Анализ ситуации |
| Длина | |
| Senior TV Producer | Kim Parrett |
| Исполнительный креативный директор | Jules Chalkley |
| Креативный директор | Andy Forrest |
| Управляющий партнер | Katharine Easteal |
| Креативный директор | Nicola Wood |
| Директор рабочей группы клиента | Erica Wood |
| Закупщик художественного оформления | Ross Walker |
| Head of Offline Production | Justin Cairns |
| Менеджер по рекламе | Sarah Milsom |
| Менеджер по рекламе | Sarah Osmik |
| Client Partner PR | Rachael Coomber-Nolan |
| Deputy Executive Creative Director of Design | Luke Ridgway |
| Закупщик художественного оформления | Jodie Woodhouse-Ward |
| Главный креативный директор | Dede Laurentino |
| Senior Producer | Sue Streatfield |
| Senior Producer | Heather Hart |
| Senior Creative Editor | Sara McAlpine |
| Account Directors PR | Jennie Halliday |
| Account Directors PR | Erica Cohen |
| Иллюстратор | Marta Zafra |
| Project Lead | Jason Jarvis |
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