| Заголовок | Every name's a story |
| Заголовок (оригинальный язык) | What's Your Name? |
| Агентство | Iris Worldwide |
| Кампания | #MyBestSelf |
| Рекламодатель | Starbucks Corporation |
| Бренд | Starbucks |
| Дата первой трансляции/Публикации | 2020 / 1 |
| Бизнес сектор | Рестораны и кафе быстрого приготовления |
| История | This campaign re-ignited Starbucks as a progressive brand, building on its strong heritage with the LGBT+ community. It was sparked by the fact that only 0.3% of TV adverts feature a transgender person, despite the community making up around 1% of the population.#whatsyourname is about the signature Starbucks act of writing your name on your cup; an everyday gesture many of us take for granted, but which can be a significant act of acceptance for transgender people. This was borne out through our own research, which showed trans people actually use Starbucks as a safe place to try their chosen names.Developed with the trans community, we created a commercial film that tells the authentic story of trying out a name in Starbucks through the experience of one fictionalised individual – James. In the film, he’s deadnamed (referred to by his birthname rather than his chosen name) by people around him, until the moment he’s asked his name for the first time, which happens to be in a Starbucks. |
| Тип медиа | Веб-фильм |
| Длина | |
| Исполнительный креативный директор | Grant Hunter |
| Ассоциированный креативный директор | Eli Vasiliou |
| Арт-директор | Richard Peretti |
| Креативная команда | Giulia Frassine |
| Креативная команда | Anny Heyden |
| Креативная команда | Matt Gray |
| Управляющий партнер | Amy Bryson |
| Коммерческий директор | Elisha Pearce |
| Директор рабочей группы клиента | Stephen Bennett |
| Продюсер агентства | Emily Hendrey |
| Планировщик счета | Raj Thambirajah |
| Планировщик счета | Florence Evans |
| Art Production | Lu Howlett |
| Art Production | Jody Brown |
| Art Production | Paris Bennett |
| Редактор | Vino Vethavanam |
| Дизайнер | Katrina Loosemore |
| Дизайнер | Roger Norris |
| Дизайнер | James Butt |
| Дизайнер | Mollie Wade |
| Дизайнер | Jess Leonard |
| Дизайнер | Josh West |
| Дизайнер | Nicole Vanner |
| Motion | Mike Tsang |
| Motion | Rebecca Ransom |
| Ретушер | Kevin Relf |
| Ретушер | Cat Wood |
| Social | Beth Carroll |
| Social | Tom Langan |
| Social | Chaz Callingham-Woods |
| Artwork | Billy Thomas |
| Artwork | Kyle Nagle |
| Artwork | Tom Park |
| Artwork | Murat Ince |
| Artwork | Rebecca Koss |
| Ретушер | Kevin Relf |
| Ретушер | Cat Wood |
| Коммерческие дела | Katie Singer |
| PR | Rachel Geraghty |
Больше работы
СМОТРЕТЬ ВСЕWhat's Your Name?
- БРЕНД:
- Starbucks Coffee
- АГЕНТСТВО:
- Iris Worldwide
Thank You For Wearing A Mask In Store
- БРЕНД:
- Starbucks
- АГЕНТСТВО:
- Iris Worldwide