Заголовок | Break the pattern |
Агентство | Forsman & Bodenfors Göteborg |
Кампания | Break the pattern |
Рекламодатель | Electrolux |
Бренд | Electrolux |
Дата первой трансляции/Публикации | 2022 / 9 |
Бизнес сектор | Стиральные машины, холодильники и другие крупные бытовые приборы |
История | To break this pattern, Swedish home appliance brand Electrolux wants to inspire consumers to take better care of their clothes. To demonstrate that used clothes still have value, Electrolux collaborated with Swedish fashion designer duo, Rave Review, to create a unique collection made from discarded clothing from the world’s second-largest garment graveyard – the Atacama Desert. The Atacama Desert in Chile has lately turned into a symbol of the acceleration of fast fashion and the rise of textile waste. According to the UNECE, 21 billion tons of clothes end up in landfill every year. In the Atacama Desert alone, approximately 39,000 tonnes of clothes are discarded every year. “With this campaign, we want to ignite curiosity and enable our consumers to change how we care for our clothes today. There are many, simple things we can do right now with existing technologies that will help us reach our goal to make our clothes last twice as long, with half the environmental impact by 2030”, says Thorsten Brandt, Global Head of Brand and Marketing at Electrolux. |
Проблема | The most sustainable clothes are the ones you already have, but on average clothes are worn only ten times and thrown away long before they need to be. |
Тип медиа | Digital |
Длина | |
Менеджер по рекламе | Dean Jackson |
Менеджер по рекламе | Emelie Demsell |
Менеджер по рекламе | Andrea Ottosson |
Менеджер по рекламе | Daina Lind |
Менеджер по рекламе | Annika Priou |
Менеджер по рекламе | Thorsten Brandt |
Креативный директор | Patrick O´Neil |
Делопроизводитель | Jessica Sjölin |
Делопроизводитель | Linus Larsson |
Дизайнер | Milly Björkman |
Копирайтер | Nicholas Dufke |
Арт-директор | Joakim Blondell |
Арт-директор | Johan Eghammer |
Арт-директор | Asa Hammar |
Стратег цифрового формата | Peter Gaudiano |
Стратег | Anita Rafiei |
PR-стратег | Julia Samuelsson |
Researcher | Jade Deconzac Mbay |
Writer | Elisabeth Christensen |
Продакшн Студия | Newland |
Директор | Natanael Ericsson |
Оператор-постановщик | Niklas Johansson |
Photographer Agency | XO MGMT |
Исполнительный продюсер | Petra Johansson |
Продюсер | Joi Persson |
Grade Artist | Oskar Larsson |
Послепроизводственный этап | Tint Post |
Online Artist | Evelina Åström |
Звук | Calle Buddee Roos |
Звук | Ponytail Sound |
Фотограф | Jimmy Backius |
Фотограф | Marcus Kurn |
Дизайн моды | Rave Review |
Дизайнер | Livia Schück |
Дизайнер | Josephine Bergqvist |
Social Agency | F&B Daily |
Social Client Director | Kitty Trogen |
Account Executive, Social | Victoria Palmquist |
Social Creative | Hanna Karlsson |
Social Creative | Ine Bryhn |
Social Designer | Maria Sylwan |
Медиа-агентство | Yahoo Amplify 360 |
Послепроизводственный этап | F&B Studio |
Web Production | F&B Inhouse |