| Заголовок | Youth Smoking (Board) |
| Агентство | X3M Ideas |
| Кампания | Don't Burn their Future |
| Рекламодатель | FCCPC |
| Бренд | FCCPC |
| Дата первой трансляции/Публикации | 2024 / 1 |
| Бизнес сектор | Антинаркотические/антиалкогольные/антитабачные заявления |
| История | The campaign idea is hinged on the strategy that the future belongs to the youths, they are the next generation of CEOs, techpreneurs, doctors, etc. However, if they start smoking early, they are very likely to cut short their ambition because of the addiction and health implications of smoking. Leading to the campaign line "Don't burn their future". Visually, we executed this by showing the future aspirations of different young people being burnt in the manner of a cigarette burning. And to grab attention and deliver the message in a way that stops the audience in their tracks we created Nigeria's first "burning billboard". |
| Тип медиа | Анализ ситуации |
| Длина | |
| Production Agency | Xavier Lagos |
| Production Agency | MediaCom Nigeria |
| Главный креативный директор | Steve BABAEKO |
| Исполнительный креативный директор | Mike Miller |
| Director of Brand Management | Temitope Ayeni |
| Креативный директор | Anthony Wolve |
| Deputy Creative Director | Kelechi Uduma |
| Deputy Creative Director | Oladunni Williams |
| Арт-администратор | Samuel Oluwagbemi |
| Копирайтер | Misturah Owolabi |
| Арт-директор | Godswill Kalu |
| Арт-директор | Sam Olorundare |
| Редактор | Oluwatosin Olanrewaju |
| Цифровой | Deji Balogun |