| Заголовок | Pregnancy Test |
| Brief | Over 5 million pregnancy tests are sold in the UK each year, but not one is accessible for blind women.Raising awareness wasn’t enough. To prove change was possible we created a prototype of the first accessible pregnancy test. Informed by in-depth ethnographic research, the design allowed women to feel the results and navigate the test by touch.The designs were then released open source, sparking conversations globally and inspiring future designers to think inclusively, and, most importantly, grabbed the attention of ClearBlue who are now in talks with RNIB about making an accessible test a reality. |
| Агентство |
T&Pm
|
| Кампания |
The Design For Everyone
|
| Рекламодатель |
Royal National Institute of Blind people (RNIB)
|
| Бренд |
Royal National Institute for Blind People RNIB
|
| Posted | Ноябрь 2021 |
| Бизнес сектор | Институциональные/общественного интереса/некоммерческие организации
|
| История | Over 5 million pregnancy tests are sold in the UK each year, but not one is accessible for blind women.Raising awareness wasn’t enough. To prove change was possible we created a prototype of the first accessible pregnancy test. Informed by in-depth ethnographic research, the design allowed women to feel the results and navigate the test by touch.The designs were then released open source, sparking conversations globally and inspiring future designers to think inclusively, and, most importantly, grabbed the attention of ClearBlue who are now in talks with RNIB about making an accessible test a reality. |
| Тип медиа |
Дизайн продукции / Разработка
|
| Исполнительный креативный директор |
Yan Elliott
|
| Исполнительный креативный директор |
Micky Tudor
|
| Креативный директор |
Angus Vine
|
| Креативная команда |
Angus Vine
|
| Креативная команда |
Helen Rogerson
|
| Креативный продюсер |
Joseph Tomlinson
|
| Коммерческий директор |
Benedict Pringle
|
| Директор рабочей группы клиента |
Steph Nicolaides
|
| Директор рабочей группы клиента |
Sarah Firmston-Williams
|
| Специалист по работе с заказчиками |
Freddie Chambers
|
| Планировщик счета |
Katherine O
|
| Планировщик счета |
Claire Carmichael
|
| Планировщик счета |
Ed Davenhill
|