Заголовок | Viral Cloud |
Агентство | NODOS |
Кампания | Viral Cloud |
Рекламодатель | League Against Cancer |
Бренд | Peruvian League Against Cancer |
Дата первой трансляции/Публикации | 2018 / 4 |
Бизнес сектор | Информированность о болезнях, группы поддержки и ассоциации |
Слоган | The first video to go viral because of clouds and thanks to them |
История | When the sky gets cloudy, people stop using sunscreen because they think the clouds protect them. But the reality is quiet the opposite. That's why we wanted to prevent people and decided to use the cloud services as the media to spread our message. |
философия | Cloud don't protect us against the UV rays. But we can use the clouds to protect others. |
Проблема | When the sky gets cloudy, people stop using sunscreen because they think the clouds protect them. But the reality is quiet the opposite. |
Тип медиа | Анализ ситуации |
Длина | |
Генеральный креативный директор | Javier Graña |
Head of Art | Bruno Mazzini |
Креативный директор | Manuel Malempré |
Копирайтер | Gonzalo Pazos |
Арт-директор | Manuel Acosta |
Арт-директор | Alberto Portugal |
Производство аудиофонограмм | MIM La Fábrica |