Оператор-постановщик at Thapakron U-sakul

Krungsri Health Insurance - "Unhealthy office lady"

The Leo Burnett Group Thailand

The Leo Burnett Group Thailand Bangkok, Thailand

2650

Бренд: Krungsri Health Insurance
Страна: Thailand

Рекламодатель: Bank of Ayudhya Public Company Limited

Заголовок	Unhealthy office lady
Агентство	The Leo Burnett Group Thailand
Кампания	Follow your plans
Рекламодатель	Bank of Ayudhya Public Company Limited
Бренд	Krungsri Health Insurance
Дата первой трансляции/Публикации	2021 / 4
Бизнес сектор	Страхование
История	Leo Burnett Thailand and Bank of Ayudhya go against the norm of health insurance, with a new kind of health insurance that is adjustable following each one’s life planning. No one truly knows about your lifestyle and your health condition better than yourself. That's why Bank of Ayudhya introduces new Krungsri Health Insurance Plans that can be adjusted upon individual consumer needs and best fits every one's life. Despite the fact that a norm of commercial about health insurance category tends to use an emotional or fear approach in order to trigger consumers to buy more or to pick the most coverage plan, we instead disrupt this norm by using a different approach. With the four online targeted films, we show a twist of the protagonists against the commercial’s announcer, who first of assuming and narrating about other people’s lives. Revealing later on that Krungsri sincerely opens for the protagonists to adjust health insurance details to best fit and most satisfied by themselves, according to whatever them shall need and want. The core execution is aimed to demonstrate such a normal complicated thing like health insurance to be easier to understand as well as to show that Krungsi truly cares for the best fit of individual consumer needs.
Тип медиа	Веб-фильм
Длина	30 seconds
Главный креативный директор	Sompat Trisadikun
Исполнительный креативный директор	Ariyawat Juntaratip
Креативный директор	Pathida Akkarajindanon
Арт-директор	Pajaree Phoosakolcharoensakdi
Арт-директор	Sompat Trisadikun
Копирайтер	Khamolchanok Masaphan
Account Management Director	Rathawan Sukanake
Директор рабочей группы клиента	Pattra Ketsamathi
Делопроизводитель	Sawarin Juntaratip
Продюсер агентства	Rungrudee Chinpratan
Продакшн Студия	Who Shoots Co.
Продакшн Студия	Hopewiser Ltd
Директор	Thapakron U-sakul
Главный управляющий	Chataleena Sawangnet
Помощник директора	Phuttisan Sayanhavikasita
Помощник директора	Thanachote Thaveewitthayakul
Исполнительный продюсер	Cattleya Sirisinakorn
Управляющий производством	Ratchada Sawangnet
Оператор-постановщик	Anuwat Thongiam
Редактор	Tada Wong
Послепроизводственный этап	Edittide Post Production
Колорист	Sarayuth Pruaksawattanachai
Online Artist	Thanapron Arpapronnopparath
Художник по видеоэффектам	Decha Phaseerod
Художник по видеоэффектам	Sakphon Na Pathalung
Послепроизводственный этап	Pakorn Thamkhantipong
Звук	S.O.S. Studio of Sound Co.
Звукооператор	Auttawood Chinchanakarn