| Заголовок | The Secret is Experience-3 |
| Агентство |
McCann San José
|
| Кампания |
The Secret is Experience
|
| Рекламодатель |
McCann San José, Costa Rica
|
| Бренд |
KFC
|
| Дата первой трансляции/Публикации |
2021 / 3
|
| Бизнес сектор | Продукты питания
|
| Слоган | The Secret is Experience |
| История | In 2021, Costa Rica's senior unemployment increased 138% becoming a huge problem for thousands of adults who need a job. But in KFC we believe in the experience of adults 65+. Our best example? The Colonel Sanders. At age 65 our Colonel started KFC and sold more chicken than ever in his life. It's in our brands DNA to believe and give job opportunities to senior citizens who need them. Today 25% of our employees are seniors. That is why from March to Labor Day we invite everyone to hire seniors like we do. |
| философия | We believe in the experience of adults 65+. Our best example? The Colonel Sanders. At age 65 our Colonel started KFC and sold more chicken than ever in his life. It's in our brands DNA to believe and give job opportunities to senior citizens who need them. Today 25% of our employees are seniors. That is why from March to Labor Day we invite everyone to hire seniors like we do. |
| Проблема | In 2021, Costa Rica's senior unemployment increased 138% becoming a huge problem for thousands of adults who need a job. |
| Тип медиа |
Печать
|
| Creative Copywiter |
Diana Kuhlmann
|
| Creative Copywriter |
Kimbo Kevin Brenes
|
| CCO |
Huelander Escalante
|
| Designer |
Andy Mejías
|
