| Заголовок | Ojogo |
| Агентство |
Havas Lisbon
|
| Кампания |
The Day After Women's Day Newspaper
|
| Рекламодатель |
Raparigas da Bola
|
| Бренд |
Raparigas da Bola
|
| Дата первой трансляции/Публикации |
2021 / 3
|
| Бизнес сектор | Информированность о расовых / этнических / связанных с меньшинствами вопросов / проблем инвалидности
|
| Слоган | Don't leave female athletes on the sidelines. #WomenAlsoPlay |
| История | We intentionally missed International Women’s Day, by just one day, to highlight the lack of exposure given to female athletes. Real news pages, of the top 3, tier-one, sports newspapers, were turned into infographics to illustrate the imbalance. |
| философия | Infographic versions of sports newspapers highlighted the imbalance of media exposure, between men and women in sport, just one day after International Women’s Day. |
| Проблема | There are 3 important sports newspapers in Portugal. They mainly publish news about male athletes, at least on 364 days of the year. There's only one day that this inequality of exposure is lower: on International Women’s Day. |
| Результат | . 14x more audience than the biggest Portugal’s sports newspaper. . More than 150 athletes involved . The topic of the day on 9th March . 1 invite to write about gender equality in one of those newspapers. |
| Тип медиа |
Печать
|
| Исполнительный креативный директор |
Paulo Pinto
|
| Креативный директор |
José Vieira
|
| Креативный директор цифрового формата |
Margarida Pedreira
|
| Копирайтер |
Bernardo Tavares
|
| Арт-директор |
Alexandre Meneses
|
| Директор рабочей группы клиента |
Sérgio Resende
|
| Media Director |
Ana Torres
|
| Graphic Production Director |
António Fernandes
|
| Art Finalist |
Nuno Nascimento
|
